The killer funnel questions we ask that close more projects

These are the questions we ask customers and new leads and they’re going to make you look like a goddamn genius.

Selling marketing funnels, as a funnel agency is tough. How do you position something that your customers don’t know about?

The short answer is “you don’t”. Just go through these questions and you’ll know everything you need to, to sell them a funnel.


How much traffic did your website get last month?

What page/post got the most traffic?

Where did the majority of your traffic come from?

So most of your traffic came from [blog post] and it generated [popular post visit number] out of [total website traffic] and mainly from [source]. Would you like some help getting more traffic to [similar blog posts] and from [same/similar source]?


Out of the traffic your most popular post got, how many leads did that post generate?

How many leads did you generate last month?

What post/page generated most of those leads?

How many contacts are in your lead/email list at the moment? How many of those are current customers?

So most of your leads came from [post] and your most popular post generated [# of leads]. In total, you added [number of new leads] to your email list of [email list #]. Would you like to generate more leads and grow your list?


How many sales did your list generate last month?

How many sales did you generate from all that traffic last month?

How many previous customers have bought last month?

So you generated [sales this month] from [months traffic] and [months leads]. You generated [new sales] from [previous customers] too.

That gives you [sales per traffic] and [sales per lead]. If we could help you increase that conversion rate, how important would that be to your business?


How much revenue did you make last year?

How many sales was that?

What’s the average customer transaction value?

So you made [revenue] from [number of sales] with an average value of [average value]. We could increase the number of sales per customer or average customer transaction value. Which would be the priority?

If we increased the amount of traffic your site attracted and grew your list, can you see how we’d increase the number of sales, thus increasing your revenue?

If they don’t know the answer to 3 or more questions…

“Do these questions sound like they’d be important to know? We know a lot of businesses struggle to answer these, but what we’ve found is that we can spend some time to discover exactly how to grow your business.”

Wrap up

My favorite question is “We could increase the number of sales per customer or average customer transaction value. Which would be the priority?”

Their web designer has NEVER asked them these questions.

Let me know what you think in the comments. Useful? Garbage? Stinky? Let me know.

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.