34 epic books, written by the masters, that all funnel builders must read

If you want to write a lot, you have to read a lot. These are some of the most influential books and authors on my shelf.


How to own the world

Andrew Craig

A plain English to financing your own pension and managing your money

Rich Dad, Poor Dad

Robert Kiyosaki

What the rich teach their kids that poor people don’t. How to get better at money and what investing really means


Jason Fried and David Heinemeier Hansson

Why working the way that works for you is better than what you’ve been taught. ASAP is poison, meetings are useless (this book started me on a VERY deep rabbit hole)

Deep Work

Cal Newport

How to get more done each day and per project without distractions and ramping up productivity – VERY powerful book

The Miracle Morning

Hal Elrod

How to wake up better and get more done during the best time of the day. Turned me into a morning person. I used to sleep in to 11am. Now I’m up between 5am and 6am

The 10X Rule

Grant Cardone

How to truly achieve what you want by understanding the massive levels of action you need to input and where your energy is best served

12 week year

Michael Lennington and Brian P. Moran

Instead of running 12 month years and work cycles, businesses work better in 12 week years. Treating each week as a year and planning the one activity that will move the needle.


Daniel Priestley

How to make sure that market demand is high for your service/product and how to become oversubscribed with customer

4 hour work week

Timothy Ferriss

Why 9 – 5 doesn’t work and how to 10x your output. Not just for entrepreneurs, can be used by workers too.

Think and grow rich

Napoleon Hill

The first true business and self help book which dictates the exact nature of success, wealth and motivation.

Profit first

Mike Michalowicz

The most important book I read in 2016. Everything I’m supposed to do in order to make sure my business is ALWAYS profitable. Literally changed my business model and made me profitable overnight


Jeff Walker

How to launch ANY product and turn sales into an evergreen process. Really practical advice inside

Invisible Selling Machine

Ryan Deiss

The Godfather of the modern marketing funnel. Ryan explains every single aspect of a conversion funnel to help you sell ANY product you need

DotCom Secrets

Russell Brunson

The inventor of the most popular marketing funnel software ever, explains how to build an automated sales process to sell more of your products.


Gabriel Weinberg

The founder of DuckDuckGo, a search engine that competes with Google teaches us that businesses don’t fail because the product sucks. But because businesses don’t gain traction in one key channel.

Built to sell

David Warrillow

How to build a business which is not only profitable, but is designed to be attractive to buyers

Play bigger

Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

If you want to truly explore your market and make a difference, you need this book. Market design, product design and online marketing are nothing without category design.

Pitch anything

Oren Klaff

The fundamental reason that people can’t “sell” something is because their brains are hardwired to reject it. Oren’s book teaches us to pitch anything

One up on wall street

Peter Lynch

Why stocks and shares aren’t as complicated as you think and how to create a valuable investment strategy to make your money work for you – NO COMPLEX NUMBERS

Duct tape marketing

John Jantsch

60% done and launched is better than 90% almost done. Why modern marketing is overcomplicated and how to get your product and service out there

Content that converts

Laura Hanley

A playbook for creating a B2B content marketing strategy. Still good for B2C as it treats content like a product that needs to be promoted

22 immutable laws of branding

Al Ries

THE book on advertising and branding. Colleague of mine, who’s worked in advertising for over 30 years told me read this book or go home. The definitive guide on how successful businesses stand out

Ogilvy on advertising

David Ogilvy

How to create advertising that works from that man that invented helpful copy, written as a sales letter to make sales

How to sell video courses online

Rob Cubbon

Serial content creator and course builder Rob Cubbon talks about how he structures his courses to sell online

The content machine

Dan Norris

How to create content regularly which works and helps your business get discovered

The Seventh Sense

Joshua Cooper Ramo

We live in the network age. Information, clarity, data, all of these pale in comparison to the network that runs them. Understanding the network age changes your business model.

You Are A Badass at Making Money

Jen Sinciro

Massive mindset changes on how to make money and why we make money. Talks about our relationship with money and why we should love it.

Sell or be sold

Grant Cardone

Sales is the #1 reason behind 100% of your income and money. It’s about structuring arguments and how to help people understand your point of view.

The Power of Habit

Charles Duhigg

Habit is not only the most powerful compounding force in the world, but we can create MASSIVE changes in our lives from implementing a few basic habits.

The Richest Man In Babylon

George Glasson

Super old book about why people are rich and the rules behind creating wealth and money for yourself and others.

The Sink

Jeffrey Robinson

Talks about offshore banking and how much free money is available

You must write a book

Honoree Corder and Dino Marino

Why you should write a book and how to do it. Really pragmatic advice and easy to read from Honoree who helped write The Miracle Morning

5000 words per hour

Chris Fox

How to boost your writing proficiency up to 5000 words an hour. Changes your idea of what good writing is and how to create good writing habits.

Be Obsessed Or Be Average

Grant Cardone

Obsession is what’s holding you back from achieving incredible things. However, we’re taught that obsession is unhealthy and even sick. When in fact, anyone who has created great things, has been obsessed.

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.