The best page builder for marketing funnels

Best page builder for marketing funnels: Beaver Builder review

In this blog post I’m going to be reviewing Beaver Builder from the perspective of a marketing funnel builder. This is taken from my video review of Beaver Builder on my YouTube channel here.

You can find a link to Beaver Builder here. It is an affiliate link, so full disclosure, this is an affiliate review. However, you don’t pay any more. You can find the link here and through the blog post below if you want to head over there now.

I’m going to be looking at price and I’m also going to be looking at benefits and features of Beaver Builder as a page builder from the perspective of a marketing funnel business or a marketing funnel builder.

If you want to build pages on websites for your marketing funnels such as sales pages, landing pages, squeeze pages, product pages, blog post optins, and you’re looking for a page builder. This might be the page builder and the product that you need.
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Bring lots of plugins together

A problem many marketing funnel builders face, is bringing lots of plugins and integrations together. I use WordPress, and I’m pretty open about that. I don’t use third party platforms such as Click Funnels or Ontraport or Lead pages or Unbounce or anything like that.

But when you want to build landing pages, and funnels, and automation and redirects, and automation funnels and all of that kind of stuff, you have to bring a lot of plugins together. There are also monthly costs associated with some of the other builders that are out there.

Monthly costs of other page builders

There are other funnel builder platforms out there. There are other page builder plugins, and I find that those monthly costs can start stacking up, particularly when you still need to pay for the license for each separate website.

Building multiple types of pages with multiple types of features can also be slightly difficult to do. When you want to have a specific type of sales page, you might have to use one plugin or page builder or platform. Then if you want to have your optins created for your blog post, you might have to use WordPress, and an optin plugin like OptinMonster, which I also happened to use and I absolutely love.

The problem is that we sometimes don’t want to integrate with thousands of different plugins, and this can be a problem. If we’ve got loads of different licences and loads of different options available to us, we want to be able to bring this all in house, and all into one platform and one tech stack that we can repeatedly and reliably use.

If we’ve got multiple different types of pages such as a webinar squeeze page and then a webinar delivery page, and then thank you pages, a sales page, sales letter and blog posts with optin forms AND then your standard pages such as about pages, and product pages, and homepages as well, it can get pretty expensive if you’re using multiple different platforms for multiple types of page.

The biggest problem for me was that the draw of a lot of those platforms like Unbounce, and Click Funnels, and Lead Pages is that they come with lots of templates, and I believe that Beaver Builder has them all beat.

Beaver Builder is not only for designers

I think there’s a bit of a misconception that WordPress is only for websites and therefore Beaver Builder is only for websites as well. There’s also a big misconception that Beaver Builder can’t take payments, it can’t take a subscribers, or you can’t build optins with it.

Some think it’s just a page builder. And a lot of these other page builder platforms, the third party ones that you have to pay monthly for, say, “You can create squeeze pages and grow your email list. You can create checkout pages and take payments. Or you can add these other third party plugins onto your blog posts”.

And the truth is at Beaver Builder can do all of that and more. There’s a reason why it’s become our standard tech stack for all of our funnels. In fact, we’ve even got a course on building marketing funnels with just Beaver Builder and ActiveCampaign because it’s so versatile. So let’s get into why I use Beaver Builder and why I think you should too for your marketing funnels.

Unlimited installs

Number one, and this is the biggest reason, is unlimited installs. This to me, completely changed the game. Every single licence has got unlimited installs across all of it. So, even at the lower end of the pricing, you can still install Beaver Builder on multiple different websites. Which means that you only have to pay one fee a year, for complete updates for the year, for all of your websites.

And the fact that Beaver Builder works with all themes, (it does actually come with a theme, which I’ll talk about later), the ability to create multiple different templates and multiple different sites using one plugin and one licence, and update them all at the same time for one price. That to me was killer, and that was the main reason why I converted over to Beaver Builder.

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To me, the ability to install as many sites as I needed with Beaver Builder. Aside from the fact that I think it’s one of the fastest page builders in the world. I think it’s one of the best looking page builders and it’s the easiest page builder. I’ll come onto that later.

The fact that I can install it on multiple different websites without having to pay any increased in fees, any extra licencing fees, that’s even on the lowest end of the Beaver Builder price, is awesome.

You have unlimited installs and unlimited sites. The thing I really like as well is that you can go into the dashboard at and you can see all the sites that you’re installed in.

So, if for some reason you have a site that you’re no longer working with or a customer doesn’t want to pay you anymore, you can just click deactivate, and it will no longer an update that plugin. You’ve got unlimited installs on all licences, no matter which one you buy. So you just pay one fee per year to get the updates and then you can install it on multiple different websites.

Loads of add-ons

Secondly, there are lots of add-ons. The biggest surprise that I found was the size of the ecosystem within Beaver Builder. So within Beaver Builder itself, it integrates with absolutely everything. Wherever you’ve got your subscriber platforms and there’s optin boxes, there’s opt in forms, there’re subscriber forms, there’s all these amazing things. Beaver Builder integrates with all of them.

The list is absolutely insane of the number of third party platforms that Beaver Builder integrates with. Which is amazing to just have all of that built inside. So, now creating squeeze pages, I didn’t need to have to use gravity forms, or other apps like OptinMonster (although I do still love and use both those apps).

But the ability to have multiple different integrations with multiple different platforms is so, so, so useful for me. And that’s baked right into the box, to the point where it uses everything.

If I want to create a squeeze page and know that new emails are sent over to my ActiveCampaign list, that’s done. If I want to create an optin form and that’s going over to a MailChimp list, that’s done, all within one site, within one platform.

Beaver Builder integrates with absolutely everything. You can have multiple different integrations and accounts with multiple different integrations. So, let’s say for some reason you’re on a site that has three ActiveCampaign accounts and an Infusionsoft account. It’ll integrate with all of those and you can just really easily and quickly select which ones you want to use, and which ones you want to send data to. You can add tags, you can add lists. Beaver Builder obviously spent a lot of time on this, because the admin side of putting in all that data in alone is absolutely outstanding.

The second side is there’s a lot of third party add on plugins such as PowerPack for Beaver Builder and Ultimate Addons for Beaver Builder, which I’ve also linked here.

PP and UABB add loads of functionality to Beaver Builder as a platform. Of course, we’ve got our platform as well, Beaver Funnels, which I’ll also link here.

The ability to have all these platforms and plugins and companies create templates, and modules, and designs, and all these little integrations and to be able to use them straight out the box is absolutely amazing.

Ultimate Addons and PowerPack in particular have loads of page templates. You’ll see that most of our sites are built using those templates. For us to be able to just import them, go ahead and use them, and know that they work straight out of the box, this was the biggest game changer to me.

And the environment and the ecosystem for Beaver Builder is growing every single day. Beaver Funnels, for example, has a payment form. It comes as a module. You can just drag that in, choose where you want your stripe payments to go to, and  how much you want to charge.

Perfect for funnel businesses

Number three is Beaver Builder is perfect for funnel businesses. There’s a reason that I use it as a standardised tech option for all of our funnels. The option that I really love is the white label option. What this means is that if I have Beaver Builder installed on a customer’s site on the lower tier, they’ll know it’s Beaver Builder and that’s fine for most people.

But if I want to start building turnkey solutions or start promoting my own platforms, and start promoting my own ecosystem, and my solution, then I might want to change the name, look and feel of the plugin. I might want to change the plugin name to “Sell Your Service page builder”. Or I could even change it to the name of the customers page builder.

Let’s say I work with Nikon for example, and I’ve got a site I’m building for them and I’ve built a funnel for them. I could say it’s the Nikon page builder, and I can change all the colours or the name so it looks like the page builder itself is branded to them, and how they want to use it. And that is “white labelling” which I think is a fantastic idea.

You can also really easily share templates. What we’ve done is set up a standard install on WordPress, with the Beaver Builder theme, and we’ve created loads of our own templates for pages, and sales pages, and landing pages, and funnel pages that we use.

And what I’ve done is I’ve cloned those super easily, exported of them out of WordPress and I import them into my customer website. Whenever we set up a brand new site, we’ve usually got a stack of between six to eight pages templates that I know I’m going to use, already set up. And then I just need to go in and change the integrations.

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It’s super easy to create templates using multiple modules, anywhere on the site. Whatever it is that I build. Maybe it’s an about page, or a sales page, or sales letter. I can take out sections I want to reuse, export it, and then import it into other areas.

It’s also multi-site capable, and again, that’s just the highest tier, which even then it’s still crazy affordable. The ability to have multi-site means that if you’ve got it installed on one, site, it’s across the whole multi-site, and it’ll still work in exactly the same way.

So, if you’re building multiple funnels for multiple businesses, and they want micro funnels, or micro sites, or brand sites, then it’s really easy for you to be able to go ahead and install that on multiple different websites. Which to me, if I didn’t know better, I would say that Beaver Builder was designed for marketing funnels and marketing automation, before being a design or development led plugin and page builder. But yeah, I think it’s absolute outstanding there. It just works with absolutely everything and it’s perfect for funnel businesses.

The pro licence and the agency licence, which is the mid tier at $199, and the agency tier at $399 that has multi-site capability. And white labelling is only available on the $399 version, the agency version. But like I said, all of the licences have unlimited installs available on them.

Works with lots of themes

Point number four is that Beaver Builder works with lots of themes. First of all, it does come with a free theme. with the pro and the agency version. The theme itself is worth the investment.

I think the theme is outstanding. I love the Beaver Builder theme, but the good news is the Beaver Builder works with any theme. It literally works with everything. We’ve tried it with a bunch of different themes. We predominantly use it with Genesis a lot of the time, so the the Genesis framework. And we might use it with one of their themes. For example, agency pro.

Beaver Builder also have a separate add on product called Beaver Themer, which is like a theme building kit to be able to change page layouts and templates and customise your theme. And of course, Beaver Builder works beautifully with that.

We’ve created some amazing page template, some really clever little menus, and sub-headers, and optin forms and things. What we do is we take Beaver Builder, and we’ll integrate it with the theme nice and easily, but we’ll also use it in ways to be able to create, for example, optin forms.

Beaver Builder makes great optin forms. Using Beaver Themer we can style the optin form across the entire site and we can tell it when to appear. We can tell it what pages to appear on, whether it appears at the bottom of blog posts or whether it appears in the centre of a page. We can even do things like exit intent.

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It does actually come with a theme, like I said, the pro licence and the agency licence come with the Beaver Builder theme, which we use. I used to try and say, “Well, I’m going to use this particular theme, like Genesis and Beaver Builder,” but actually the Beaver Builder theme is so good that we’ve just ended up using that with everything.

It comes with a child theme as well. So you’re literally is everything ready to go. Nice uncluttered layout, nice and fast to load, very, very simple to upload, and there’s a few templates included. For example, if you’re creating landing pages, you can select the template, “no header and footer”, and that will just remove the header and footer automatically, so you have a brilliant just pure landing or sales page.

Like I said, it does integrate with pretty much everything. I think they’ve got a list somewhere of the different integrations that it works with. But as a page builder, you can install it on pretty much anything, including some of the free themes that are available via WordPress, like 2016, 2017 for example, and it will work straight out of the box.

Different page types/functions

Fifth and finally is the different page types and functions. This to me was the biggest draw. When people start looking at other third party platforms, for example, Lead Pages. Lead Pages says you have to use Lead Pages for your squeeze pages.

And Unbounce often talks about things like their sales pages. And Click Funnels says, “Well, you have to have us for your sales pages, and your checkout pages, and your upsale pages.”

And you have all of these different options available to you. You’ll then have other plugins like OptinMonster, which again, I use and I love OptinMonster. But if you want to have it all in one package, you can do a lot of it with just Beaver Builder. For example, it does sales pages.

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If you want to have a beautiful looking product sales page, with a video at the top, and a few call to action buttons, and lots of testimonials, you can do that. And it produces really well designed, nice looking designs that looks great on mobile or tablet.

There’s loads of functionality to be able to change that and adjust it exactly how you need, and very, very fast loading. If you want to have a very plain style sales letter, you can have that as well.

Here’s where Beaver Builder gets really clever. If you combine Beaver Builder, Beaver Themer, and the Beaver Builder theme, you can create things like blog posts. You can style your blog posts exactly how you want, and then create a Beaver Builder style optin form at the bottom.

You could also, with your landing pages, create multiple call to action buttons for a squeeze page, for example. Clicking one button will bring up that popup model over the whole screen, with the little optin form. And you didn’t need to have any other integrations or any other apps or platforms. It’s all baked inside of the page builder.

If want to have product pages, not a problem. If want to have video pages or upsell pages, brilliant. Beaver Funnels, for example, our plugin which we use, which I will link here, allows you to manage your redirects and manage where each page goes, as well as kind of checking out your flow, like upsale pages and down sell pages.

We also have got a payment integration form, but I’ll do a full review of Beaver Funnels another time. The biggest thing for me was being able to change how blog posts look. For example we use a lot of custom images from Unsplash. So, I want to give a credit button to that Unsplash photographer, or the image maker. So, we created a little form that gives credit to the photographer beneath the image.

And the best part is I can export all of that as a file, and use those designs across multiple different sites. So, it’s actually not just become a part of my tech stack, it’s become a tech part for all of my customers as well.

Wrap up

So, a quick summary, you’ve got unlimited installs across all the licences. There’s loads of add-ons, there’s integrations baked into the builder, as well as loads of third party add-ons. This is perfect for funnel builders, I believe, particularly the white labelling and easily sharing templates.

It works with all sorts of themes, even though the mid and the high level tier do come with a very, very good theme. And you can create all these different page types and functions, no matter what it is that you want to design on your funnels.

This is actually a really important product and it’s one that we use all the time. I’ve got a course on how to build marketing funnels with Beaver Builder and ActiveCampaign, which you can fine here. That’s just proof that we use Beaver Builder all the time.
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It’s $399 for the Agency license. You get unlimited sites, you get the actual page builder plugin itself, you get great support, and it is outstanding support for a year. You get all of their premium modules and templates. You get the Beaver Builder theme multi-site network settings, all in the Agency license.

The pro, so the mid level license, is again unlimited sites, the page builder plugin, world class support, again, for a year, premium modules and templates.

Again, you get the Beaver Builder theme, which to me is probably the most important part, because the theme is so good. It’s multi-site capable, but it’s not white label.

And then finally down on the standard side, you’ve got unlimited sites. Again, for $99 you could install this on as many sites as you want. I want you to understand how important that is, other party platforms and other third party platforms and funnel platforms, it’s $297 per month per funnel.

So, if you have 10 customers, that’s going to cost you three grand a month to be able to do what Beaver Builder can do for $99. You get the page builder plugin, you get all of the modules and templates. You just don’t get the theme and you don’t get the multi-site.

Now, if you’ve already got a theme that you use, maybe you’ve already created one. It’s so versatile that even if you had a very, very simple like hyper-basic skeleton theme, you’d be able to use that as well.

I’ve linked to Beaver Builder below if you want to head to it without an affiliate link, you can go to It’s standard in our tech stack. This is an absolutely standard protocol in our business, and a great piece of technology in our tech stack. I absolutely love using it.

Unlimited installs, and easy templates. So you could go to ultimate add-ons for Beaver Builder, for example, or Powerpack for Beaver Builder, use one of their templates. Create it, customise it however you want, and then assuming you also have Beaver Builder and you UABB, or Powerpack on the other site as well, easily export that and copy that across to other sites as well. Including all of the integrations, absolutely outstanding.

It reduces other plugins and platform usage as well. We now don’t need to have all of these third party additional platforms and plugins, because I’m able to create, for example, a sub domain with all of my landing pages. I’m able to create all of my sales pages on one site, and the product page, and the thank you pages, and the upsell pages. And it all looks great, and it’s super easy to design it.

We now design “in browser” because of Beaver Builder. If there was something that I could change, if there was something that maybe frustrates me a little bit, I’d love a colour replace tool. There are CSS options like master CSS options inside the page builder. I can say, “Yeah, I want this to be the standard colour, or I want this to be the standard colour.”

But if I’ve created a template and it’s all pink, I’d really love a way to be able to easily say, “Well, I want to change that from the colour pink to the colour green across all of the elements on the page, or even the site without having to use a search and replace tool.” That would be useful, but that’s something that they don’t have.

My favourite thing is basically the builder produces what you see. We used to call it a WYSIWYG (what you see is what you get), . Some of the older members of the audience, that will remember that one. That was the big thing, WYSIWYG.

But the ability for us to be able to design in browser, and adjust down to the pixel. Or down to the percentage how we want it to look on mobile, or tablet, or super wide screens, that to me was hyper important. And I can do that now over all of our pages super, super easily, and then export what we know works to all of our customers as well.

So, start building killer pages for your sales pages, your funnel pages, your squeeze pages, your landing pages, your thank you pages on unlimited sites for one yearly cost today.

If you already use Beaver Builder, let me know in the comments below. I’d love to hear what your experiences are. Keep building those funnels.

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Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.