I never worry about marketing funnel tactics

It’s all about blogging right! Or SEO. Of course it’s SEO. Then again remarketing is a big deal too.

Should you use Facebook videos ads or should you focus on a podcast? 

No matter what marketing tactics hit the scene, every 6 months there is a massive shift in what’s hot and what’s old.

For YEARS I would worry about what the best “way” was. What’s the best way to acquire customers? What’s the best way to hit $10k a month?

What TACTICS should I be using in my business to grow? It’s exhausting (let me know if you agree) because I’d always look at the new hot tactic and tell myself I had to get on it!

In fact, it’d make me really depressed because I’d always think I was behind the curve. And at this time of year (yes, I’m literally writing this on Sunday 23rd December) it can seem even more overwhelming because everyone is talking about 2019.

However I believe I have reached zen status with my tactics. I don’t worry about them. I don’t really care at all about them. I just know that it’s all going to work out.



I have a vision SO MASSIVE for my business that tactics are pretty mediocre places to spend time. 

I’ve realised that my vision to get sales training into the hands of every human on the planet, means I don’t care if my “tactics” aren’t the best or the biggest hacks on the planet.

If you had to eliminate world hunger. Or remove poverty. Would you be worrying about Instagram stories? Heck no.

You’d be thinking SO massive that you’d have other people to worry about that shit. Your job would be to keep your vision of world hunger or poverty in the eyes of others.

Yes, you’re going to try things that don’t work. Yes, you’re going to lose money. NO you can’t just spend $10 a day on Facebook and expect to see a massive return.

Safe plays don’t reach big goals.

Tactics aren’t going to secure your income or future or family. Your vision is. So what’s your $2 million dollar vision?

I’ve got a video here where I unpack some Christmas decorations and talk about a big vision. It means I never have to worry about tactics. 

If it was useful, let me know. Have a good one. In the meantime, keep building those funnels.

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.