How to sell marketing funnels for 5 figures using WordPress

In this post I’m going to teach you how to sell five figure marketing funnels, using WordPress. WordPress businesses are uniquely positioned to sell amazing marketing funnels for big bucks.

My goal is to help you sell them because you’re already good at building the sites and the landing pages and the optimization and pushing people through those pages and installing plugins.

You’ve already done so much of the work, that it seems crazy to me, that you can’t increase your price to £10,000, £25,000, £75,000, six figures or more.

We’ve got an amazing opportunity as businesses and professionals, who are already doing the bulk of the work. And the rest of it’s pretty simple.

I think the biggest problem when we look at a five figure price tag or invoice, we have a false idea that customers don’t have the money.

They absolutely fundamentally do.

The problem is not necessarily the customers we’re talking to already (they might not have the money) but the customers we could be talking to absolutely do have the money and they need to spend it, because they need to grow.

They need reliable suppliers like us, to deliver them marketing solutions, and funnel processes that help generate them leads, generate them sales, generate them revenue.

Don’t listen to anyone who says that they don’t have the money because they absolutely categorically do, especially when we’re talking about amazing products like funnels and WordPress sites.

Another misconception is that we need to have a lot of “experience” when building out or selling a funnel.

If we decide that we want to charge five figures, we have this impression that we’re not experienced enough, (maybe a little bit of impostor syndrome) or we see other people’s sites and other people’s funnels and we think “I’m not as good as them, therefore I can’t charge as much.”

That’s incorrect. Experience, has got absolutely nothing to do with the price tag that you can attach to your services. Your time on the market also has absolutely zero impact on how much you can charge for your products and services.

First rule of selling marketing funnels

The first rule of selling marketing funnels, is “don’t talk about marketing funnels.”

Most people in the WordPress space, who even have a vague understanding of what a marketing funnel is, will disagree on what the definition is.

What includes a marketing funnel? What’s inside a marketing funnel? To then say to a customer “this is what we’re going to be selling to you, we think you need a marketing funnel”, they’re going to instantly recoil because they just don’t know what it is.

It’s kind of like selling a holiday by talking about the airport, the plane and the taxi to the hotel. That’s selling individual components, where as what you want to sell to them, is the future benefit to them.

We found if we focus on explaining to the customer, how their life and business is going to be far greater improved, after working with us, they don’t care what you call it.

The first rule of selling marketing funnels, is “don’t talk about marketing funnels.”

Mike Killen

A marketing funnel, a service system, product funnel, sales funnel WordPress website. They’re not bothered about any of that. That’s the first rule of selling marketing funnels, especially for five figures.

The pricing mistake

What we tend to do when we price a marketing, is we write a list of all the things that we want to deliver, usually during the proposal stage.

I’m sure everyone here kind of does something similar, you have a conversation with the customer, you list out all the things you want to deliver, you look at that. And then you go “I wonder how much I can charge for this?”

“This company does it for $XXX, another company does it for $XXX. I want to be somewhere in the middle” this is wrong, we shouldn’t be pricing like this.

How to sell marketing funnels for 5 figures using WordPress

We’re going to start charging five figures using this little framework below.

  • I’m going to give you $25,000
  • What do you want to deliver
  • Describe a better future
  • Giveaway the process
  • Follow up

Here, have £25,000

Tomorrow, you’re going to wake up to £25,000 in your bank account. This is the first thing that you need to think about, when you want to start charging five figures, it doesn’t have to be 25,000 could be 10,000, 15,000, or 100,000.

After seeing that sum in your account, you can’t give it back, you can’t refund it, you have to give me something in return.

So that’s the relationship you need to start thinking about with your customer. They’re going to give you £25,000, you’re going to give them something in return.

After working out the price first, you now need to list out what you are going to deliver to the customer. For example:

  • Sales webinar page
  • Webinar sign up page
  • CRM integration
  • Optin forms
  • Sales pages
  • Copy writing workshop
  • Sales emails
  • Follow up emails

You don’t have to know how to build a CRM system. You don’t have to worry about conversion reports and audits. You just think “what would I deliver to someone if they were going to give me £25,000?”

Then, figure out getting someone else to do it for you. This is the way round you need to start pricing, if you want to increase your prices.

Sell futures, not features

If you don’t take anything else away from from this post, focus on this “sell futures, not features.” You should be able to finish the sentence

  • in the future after working with me my customers can…
  • in the future after giving me £25,000 my customers can…

How do they feel? How is their life better? How is that business better? How is their relationship with their family?

These are all the things that people are buying. People don’t buy beds, they buy is a better back and a better night’s sleep. People don’t buy smoothies and diet pills, what they buy his weight loss and confidence.

You need to start thinking about in the future, what is it that a business or an entrepreneur or an owner or a business manager able to do? One of our students recently realized that her marketing funnels don’t just deliver leads and sales.

What they allow her customers to do, is finish work by 3pm so they can go pick up the kids from school. She has built systems that generate sales on automation, particularly in the morning, which means that her customers can then leave work and go pick up their kids.

That’s what you’re selling, that’s worth £25,000, that’s worth £75,000 it’s worth £25,000 a month in some cases.

Give away the process

This is the bit that I think most people have a hard time wrapping their head around, you have to give away the process.

After you’ve written out what it is that you’re going to deliver to the customer. You then need to think, what are the five to seven steps, that you’re going to deliver to the customer.

Your list of deliverables, after doing the £25,000 exercise, need to be structured in an order that look like instructions, or milestones.

For example, let’s say our £25,000 exercise meant that we want to deliver the below to our customers.

  • Sales webinar page
  • Webinar sign up page
  • CRM integration
  • Optin forms
  • Sales pages
  • Copy writing workshop
  • Sales emails
  • Follow up emails

This is just an example of course, you’re might look totally different for your customers. Trust your gut and write out the deliverables.

Then, we’re going to write the milestones or process for what your customers need to have. Around 5-7 milestones. It might look the same as your deliverables. But think about what they’ll have after each stage.

For example, the above deliverables might turn into a process or milestones like the below.

  • Create a sales webinar
  • Follow up with all webinar attendees
  • Turn the webinar evergreen
  • Allow new people to sign up to the recording
  • Collect leads in your CRM
  • Sell to leads collected in your CRM

And then, you’re going to write this entire process up in a piece of blog content for free.

Everyone struggles with blog content, there’s no one in the world that says “Oh, yeah, 10,000 words that’s super easy.”

However, creating this level of content shows two things.

  • First of all, you’re an expert, surely only an expert with have 10,000 words worth of content and to say about a particular topic. Very hard to negotiate on price. When someone has written this level of detail about a very specific topic and a future that you’re selling.
  • Second, you can share this instead of sharing sales pages or telling people “hey, I build WordPress websites or marketing funnels”. Instead, you’re going to say, “I’ve written this blog post about how marketing managers can leave school by can leave work by 3pm. So they can go pick up their kids” that’s much more powerful.

Another important point, you can use this post instead of a portfolio. If you haven’t charged five figures in the past, this blog post is going to allow you to start charging five figures.

We now no longer have customers ask us for a portfolio because we just redirect them to our high quality blog content.

Fortune is in the follow up

Finally, the fortune is in the follow up. Have you ever written a proposal and never heard back from the customer? You have left money on the table if you’ve done this.

Statistically it takes at least six to eight interactions with someone before they become a customer. Just because they’re saying no, doesn’t mean they’re saying no forever. It means they’re saying not right now.

You have to keep following up. How often have you seen an advert 5, 6, 7, 8, or 9 times through remarketing, and then thought “yeah, actually do need that backpack for my dog.”

I’ll take 3

Amazon is really good at the follow up process. This is why the fortune is found in the follow up. Your customers want to see that you’re dedicated and that it’s worth something going after.

They want to know that you are going to be around for a long time. If there’s nothing else that you do differently, with your sales process after you send the proposal – start following up. Even at the most basic level, ask them for the sale.


Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.