Sales pages – write them fast with this

Most people massively over-complicate the process of writing a sales page.

In this email, I want to break down the basics of writing a compelling sales page that gets views, clicks and conversions.

Your sales page just needs to tell people how you can help them. It’s really as simple as that. But we need to move away from features. This can be difficult to do.

Instead we just need to make sure that we cover 5 key points in our sales letter. S.A.L.E.S.

1. Set goals
2. Aggravate problems
3. Limiting beliefs
4. Economic, technological and sociological trends
5. Steps

1. Set goals

Your customers have goals and you need to repeat those goals to them. Those goals are benefits. They’re things the customer want’s in their future – which is a benefit.

So list out the top 3 goals for your customers.

2. Aggravate problems

Next, we need to identify the problems in their life that they’re seeing NOW and aggravate them. Just by mentioning them and talking about them we’ll show that we know exactly what they want to change in their life.

Next list out the top 3 problems that they’re facing in their life.

3. Limiting beliefs

I believe that this is the biggest missed opportunity for funnel builders and frankly, ALL businesses. Addressing the limiting beliefs that customers have about solving those problems and achieving those goals.

They have mistakes that they’ve made (which weren’t their fault), they have tried things which haven’t worked and they have incorrect beliefs about taking action.

They also have self-limiting beliefs about themselves which prevent them from reaching those goals. Beliefs about talent or time or money. They also have objections to buying your products.

You need to list out all the myths, mistakes, self-limiting beliefs and objections that customers have.

4. Economic, technological and sociological trends

These are factors which they have no control over. Events, opportunities and threats that are inbound and which are going to affect them.

Some they’ll know and some they’ll be ignorant of. The important thing is that there are events hurtling towards them which they must act on. Better yet, this gives you almost unlimited motivators to get them to take action TODAY.

If you can list one threat which they must prepare for and one opportunity which is about to pass them by, in the areas of technology, sociology and economics – you’ve got a way better “scarcity” tactic than just a countdown timer.

5. Steps

What are the next steps? What is the immediate next step they need to take in order to
-reach their goals
-solve their problems
-overcome their mistakes and
-prepare for the trends

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You’ve now got a killer sales letter framework. You could stretch this into a 10,000 epic sales letter, or a smaller 500 word page.

Take each bullet point and just talk about it. Tell stories and give anecdotes. Follow that basic framework and you won’t go far wrong.

Content Architect has just released the Short Sales Letter Blueprint which you can get access to for $19.

It’s a part of the whole Content Architect Blueprint Series, which has webinars, YouTube scripts and more.

>>Get the short sales letter here

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.