If you’re anything like me, you’ll often ask yourself “Where can I find more clients?” and that’s a pretty simple step.
In fact, this next part has made me, personally, hundreds of thousands of dollars a year AND it’s the easiest way to find customers on the planet.
If you can get your head around this, it’ll be completely life changing.
And I do mean life changing.
Not just your business, but your friends, life and family. It’s mad.
If we’re ever going out to eat, or if we’re travelling, my wife likes to look at restaurants and menus WEEKS in advance.
I’m not joking when I say that a trip in September might cause us to have 3 or 4 lists of places we could eat by mid-April.
We could just use Trip Advisor or ask people.
But, in our experience, unfortunately, recommendations are sometimes not quite what we were hoping for.
For us, a bad food experience can ruin an entire evening.
Plus when you’re travelling and living out of a suitcase, even if you’re staying in nice hotels, you want to make the best of your trip.
And if you’re tired, you don’t want to have to think too hard about where you’re going to eat.
When my wife and I were travelling the states a few years back, we stopped off in a place called St. Augustine.
It had been a long drive, driving down from Nashville and this was just a stop off on the way down to Miami.
Tired, hungry, and a bit irritable, we searched for a decent restaurant.
Italian is often a good shout, because how can you get pasta wrong?
Turns out, you can get pasta extremely wrong.
The Italian place we went to had possibly the worst food I’ve ever eaten.
I’m sure lots of people are about to email me about how if we’re in Florida we should have had Cuban or seafood.
At the time we just needed something to eat, we didn’t know the area at all and my wife isn’t a massive seafood fan.
We left halfway through the meal, it was that bad.
We ended up going to a store and buying some bread and ham and cheese.
Which is why we now have a bank of trusted restaurants that we know do awesome food.
And if we’re travelling, we have a few backups and backup backups.
Think about this.
We have suppliers that we like and trust.
That goes two ways.
You already have an audience and people that you’re connected to.
Chances are, you’ve probably already got clients.
Even with a small list or a small audience, you have people who know you and trust you.
Most people when they need more leads and clients will immediately start to advertise or look for cold, new leads.
Instead, you need to lean into clients and audiences that you’re already connected to.
