In the 1800s, an Italian economist discovered that 80% of the wealth was held by 20% of the population.
Today, that same principle can transform your agency.
List out all your clients and the services you’ve provided—then look at which ones actually drive your revenue.
Chances are, a small fraction of your clients and services are responsible for most of your income.
By focusing on the few that matter, you can cut out the unnecessary and double down on what works.
One client I worked with did exactly this and went from juggling five products to focusing on just one that made her the most money.
It’s like taking aim at a single bullseye instead of spreading your arrows across multiple targets.
So, which clients are you going to focus on to skyrocket your monthly revenue?