27 things that do not matter

November 13, 2024 / Mike Killen

Here’s a list of 27 things that absolutely do not matter when it comes to getting massive attention (views) on YouTube:

  1. The type of camera lens you’re using
  2. Lighting rig
  3. HD or 4K camera
  4. Bokeh effects
  5. The type of camera you’re using
  6. What you look like
  7. What you sound like
  8. Licensed music background
  9. B-roll footage
  10. Beautiful cinematography
  11. The rule of 3rds/golden ratio
  12. Absolutely original and unique ideas
  13. Complete expert understanding
  14. A perfect video
  15. Editing skills
  16. Big collaborations
  17. Graphic design skills
  18. A perfect niche
  19. A product to sell
  20. Your background (literally)
  21. Your background (culturally)
  22. Tons of previous video (sometimes called a catalogue)
  23. Where you film
  24. Stock footage
  25. “Professional” branding
  26. The filming location
  27. Taking 4 hours to shoot a 10 minute video

Here’s 3 things that do matter:

  1. A killer idea that hooks your audience and sets up a massive expectation
  2. A clear thumbnail that sets a high expectation and is either contrasting, conflicting or intriguing
  3. A decent microphone so you sound good
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Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.