1. WHO is your funnel for?
Hint: It’s not small businesses or service based businesses.
ANY funnel needs a specific person who’s going to use it and go through it.
You need to be specific enough so that when I ask you “who is using this funnel?” you tell me the EXACT user that will go through it.
This does NOT refer to your client if you’re building it for them.
You need to be able to say “this funnel is for Amanda. She’s a new Mum and she’s on maternity leave but wants to start a home business. She is looking for business ideas so she can work from home and make her first $100”.
2. What do they get?
Hint: they do not get a PDF or a webinar.
When you go to the petrol station (the gas station for most of you), what do you expect to walk away with?
When you’re literally using the pump, putting petrol into your car, what are you ACTUALLY expecting to walk away with.
The answer may surprise you.
Petrol.
Too many marketers try to describe petrol as “chemically stable ancient fossil fuel derivatives, combustion-optimised as a premium, high-octane, liquid energy catalyst”.
You can’t put makeup on a pig.
Give people petrol.
When your “who” is using their funnel, they should be able to see that when they complete an action, they are one step closer to getting X.
First $100 sale.
400 yard drive.
Losing 10 lbs.
3. Faster and easier
The only pitch you’ll ever need is “faster and easier”.
I help X type of people (new mums setting up a home business) get Y result (make their first $100 online) in Z time (21 days).
WITHOUT X headache (wasting time on endless courses).
Your clients have problems and they want those problems solved FASTER and EASIER than previous attempts.
All solutions have headaches.
Losing weight means eating a specific diet.
Making money means cold calling.
Baking cakes means soggy bottoms.
Your funnel needs to show them how solve the problem WITHOUT the headache.
DO NOT TRY TO SOLVE THE HEADACHE.
Make the solution “headache free”.
Make it faster, and easier.
