We’ve all been there—working with a client whose business is on the brink, hoping that our expertise can turn things around.
But the harsh reality is that trying to save struggling businesses often leads to frustration and burnout.
It’s not your job to fix broken businesses.
Instead, your time and energy are better spent scaling businesses that are already positioned for success.
These are companies with engaged customers, consistent revenue, and a willingness to invest in their growth.
They don’t need saving—they need optimisation.
Think of it this way: Would Nike choose to train a casual runner to break a marathon record, or would they partner with a top athlete who’s already close to the goal?
The same principle applies to your work.
Focus on businesses that have potential and momentum, and you’ll see far greater results with less stress.
