It’s easy to say yes to every opportunity, especially when business feels slow.
But working with the wrong clients drains your energy, limits your results, and caps your income potential.
The best clients aren’t the ones looking for a quick fix.
They’re the ones already positioned for growth.
These businesses have existing products, active customer lists, and a willingness to invest.
Trying to save struggling businesses is a losing game—they require more effort and produce fewer results.
Here’s how to filter for the right clients.
Do they have an established product or service?
Are they actively generating leads?
Do they value your expertise enough to act on your recommendations?
When you work with clients who are already on the path to success, you become a multiplier for their growth rather than a lifeline.
Look at your current clients.
Who aligns with this vision, and who doesn’t?
Start building a client roster that energises and excites you.
