Most offers fail because they focus on deliverables rather than outcomes.
Clients don’t want websites, funnels, or ads—they want results.
That’s why your offer needs to answer one crucial question: What’s in it for them?
Start by identifying the currency your clients care about most.
For a coach, it’s clients; for a SaaS business, it’s subscribers.
Then, craft a specific promise.
For example: “I’ll help you land ten $10,000 clients in 90 days.”
Finally, add a time frame to make it tangible and irresistible.
This level of specificity not only makes your offer more compelling but also positions you as a specialist who understands their needs.
When you focus on results rather than processes, clients see you as an investment, not an expense.
Take a moment to rewrite your offers.
How can you make them more specific, result-driven, and aligned with what your clients truly want?
