Complexity is the enemy of high-converting funnels.
I once bet a professional web designer $110,000 that my simple funnel would outperform their intricate design.
My funnel didn’t just win; it generated $300,000 in sales with a 60% conversion rate.
The reason it worked so well is simple.
It focused on clarity and ease of action. With just three pages—a lead capture page, an offer page, and an upsell page—the funnel eliminated distractions and guided prospects step-by-step.
The opt-in page had a clear headline, a short description, and a form to collect the lead’s name, email, and phone number.
The offer page then presented a compelling reason to act, free from unnecessary clutter.
Strip your funnel down to its core purpose.
Build a structure that flows naturally from lead capture to offer to upsell.
A simple, clear funnel will always outperform a complex, confusing one.
