Building a funnel is a lot like choosing the right surfboard.
A high-performance board might excel in specific conditions, but a versatile board works well almost anywhere.
Your funnel should be built for reliability, not perfection.
A simple, effective funnel can capture leads, generate sales, and book appointments with ease.
My “surfboard funnel” has delivered consistent results for years because it’s designed to perform in 80-90% of scenarios without requiring constant adjustments.
A client recently adopted this strategy and went from chasing disorganised leads to booking six qualified calls weekly.
The reliability of their funnel gave them the confidence to scale and focus on what mattered most.
Does your funnel work reliably in most scenarios?
Simplify it to create a structure that delivers consistent results every time.
