I always start with the revenue goal in mind. For this one funnel, it was:
Make $10,000 a year passive income with a subscription product
Pretty simple really.
Get 100 people signed up to a $100 a month product.
I decided that the main sale would happen via a video sales letter.
I’d drive new leads from an optin form straight to that VSL and pitch the software to them.
Anyone who signed up to the lead magnet from the optin form, who didn’t buy, would be sent sales campaigns about the product.
Those who did would be upsold at a later date.
The whole premise of the funnel was “I can help you sell a $25,000 client within 45 days”.
The lead magnet was a proposal document and a list of requirements to charge $25,000.
The content before that, that attracted cold traffic, was all based around how to make more money and sell high ticket services.
In the video I talk about the free proposal and the cheatsheet.
Then in the video sales letter, I talk about the old, traditional, slow, expensive way of getting a $25,000 client.
Then I compare that to this new way I’ve got.
And it’s only $100.
It’s the same basic promise through the funnel, just “faster and easier” at each stage.
