So I’ve got 3 email automations that I use, that took me seconds to set up, that bring in thousands and thousands of dollars a month.
1. Are you still? Have you _ yet?
This email sequence is designed to be sent to people who almost bought. Proposals, lost to competitors. It’d even work on churned customers.
Imagine you bite your nails and you download a free guide on “how to stop biting your nails”. You’re then presented an offer for a coaching program and course and finger thing to prevent biting your nails.
But, you don’t buy.
How effective would an email series, sent once or twice a month that asks “are you still biting your nails?” or “have you quit biting your nails yet?” in the subject line?
“If you’re still biting your nails, now is the best time to pick up our program on how to quit biting your nails forever – hit reply/click here”
2. Are you someone we can help?
About once a week I send out an email that’s designed to get replies.
The idea being that people who reply will be offered a strategy call to sell them something high ticket.
Subject: This helps marketers land $25,000 clients
[Person who I work with] do [goal that they have]
“Hey Mike, I’m looking to help 5 marketers land a $25,000 client in the next 5 days. Is that someone you’d be interested in? Hit reply and let me know”
This works because it opens a conversation and not a redirect to a page or video.
Although that also works…
3. Have you seen this?
About once a week I’ll send my email list an email with a link to a lead magnet.
“Hey Mike. Have you seen this? It’s a PDF of my top 100 things checklist that you need to do before you can land a $25,000 client. You can get it free, here”
It has a link to an optin page – yes, the same type of optin page that I would send YouTube or social or ad traffic to in order to capture a new lead.
Why would I want someone to opt in again?
Same reason I check with my sister in law if it’s ok to pop round for a coffee. I did it once but that doesn’t mean she’s always free.
(For the record, I get on super well with both my wife’s sisters. They’re probably two of my best friends).
So if you ask your list again if they want some help, maybe NOW is the time that’s right for them.
Plus, if you’re using my VSL/OOO funnel then you’re driving your list back to a potential sales page.
