5 things I wish I knew before starting my business

April 8, 2025 / Mike Killen
  1. Recurring revenue matters more than high ticket prices
  2. You can make $1,000,000 with one product, one sales method, one lead magnet, one traffic channel and one offer
  3. No one else has it “figured out” – learn what you can but don’t expect someone else to fix everything
  4. Qualify qualify qualify
  5. It’s everyone else’s job to keep score of your business and tell you how you’re doing – it’s your job to decide how long you play

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Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.