The idea of raising your prices might seem like business suicide and, when you hear it from dickhead internet marketers like me, sounds like totally unusable advice.
If your current customers are already unhappy with how much they’re paying, raising the prices hardly seems like a good way to keep them.
Plus, you know they’ll leave you which will put you in a worse place than before. At least now you’re making some money.
And of course, if you’re not 100% on how much value you bring to a client, it can seem that raising your prices is asking for trouble.
If you added a 0 to your price, or even doubled it, or just added 20%, could you justify that price increase?
It seems almost immoral to increase your prices for the sake of it and without any real justification.
Will people think you’re scamming them or taking advantage?
It might be easier to sell something for $1000 rather than try to justify a $10,000 price tag.
But that’s exactly what you need to do.
Because right now, you’re not making the money you deserve, want or could do.
So how do you raise your prices without pissing off your current customers and scaring away potential new customers?
It’s really simple.
For a start, use this email.
Then, think about the value of one of your customers customers.
I.e. dentists charge $5000 for new implants. Coaches charge $10,000 for their transformations. Lawyers make injury clients $50,000+ per case.
Focus on helping your clients get X number of their new clients and tell people that THAT is what you do.
Stop selling marketing, stop selling funnels or ads.
Start selling $10,000 clients.
Start selling money.
