If you’re struggling to sell marketing funnels to your customers, it’s almost certainly because you’re making this mistake.
Quick question:
What do authors want?
It’s not a trick question.
Authors want one thing.
Book sales.
Can you imagine how easy it would be to sell marketing solutions to authors, if you could promise them more book sales?
Ok, another one.
What do SaaS companies want?
Again, no trick questions.
Don’t be clever (being clever kills deals).
SaaS companies want paying subscribers.
Dentists want patients.
Podcasters want downloads.
Glass blowers want installation projects.
You’re not selling marketing funnels, you’re selling “tokens”.
The thing that people covet.
Who is your audience?
Be specific.
Podcasters, digital book authors, community managers, membership businesses, doctors, lawyers, video game studios…
Your audience has a token that it wants more of.
You will categorically sell more funnels if you start telling your audience that you can get them more tokens.
Simple as that.
