What if there was a way to land high ticket, qualified agency clients for free, using YouTube.
I’ve built my entire high ticket consulting business off the back of YouTube, with everything from $2000/month clients to $1000/hour clients finding ym through my channel.
Even if you’ve struggled with YouTube in the past, or never even thought of it as a lead generation platform.
There’s a simple method to land clients, even if you don’t get that many views. And I’ll show you my super fast script process that makes making videos much easier.
Don’t I need to get thousands of views?
This is the biggest myth I see people believe. And the mistake is thinking that you need to launch viral videos that get hundreds of thousands of views to be successful.
I know people with multiple six figure businesses whose videos get thousands or sometimes even only HUNDREDS of views.
How?
Think about a large crowd of people at concert, they’re going NUTS for the performer on stage and they’re super energetic and pumped.
Would you want to pitch your business to that crowd?
Even if it was hundreds of thousands of people, would pitching your business to that particular crowd make sense?
What if you looked around and saw that most of the people were children?
They’re there for a Wiggles concert.
Clearly, this audience isn’t right for your business. Unless you’re an agency for children.
I don’t know.
Either way, let’s move into the smaller area off to the side of the performance, where the parents are.
Much much smaller audience and they’re more likely to be capable and interested in your services.
Creating video content isn’t about how many people see you, it’s if the right people see you.
I have videos that have a few thousand views BUT they’ve landed me massive clients.
I’ve got videos that have hundreds of thousands of views but they never ever convert, because it’s the wrong audience watching them.
I’d much rather have a channel that makes me $100,000+ a year in sales but only has a few thousand views, than a vanity based views channel that barely scrapes by.
And no, youtube ad sense is not going to save your business.
I’ve got over 1.4 million views on my channel and I maybe make $500 a month on average.
STOP – Do not make your first video yet
The mistake I see over and over is people thinking that YouTube is about video.
It’s not.
I’m sorry to say, that the YouTube game is based on three things.
- Thumbnails
- Titles
- Topics
These things combined are called “packaging”.
Notice how “video” is not one of those things?
The mistake I see people making is worrying about the lighting, camera quality, editing, script, topic “value” (ugh) and content.
If you want to succeed on YouTube and get agency clients, please please please (in Sabrina Carpenter’s voice) don’t worry about the video.
Check out these two videos. On the left is a video I recorded with no script, bad lighting, the microphone has a weird buzzing sound and it’s basically a rant.
BUT – it got 10,000 views because the TOPIC is juicy, the thumbnail is clear and the title evokes a strong emotion.
The other video is literally a case study of how we took a business to over $10,000 a month. It had multiple editors, documentary style story telling, lighting, b-roll, music, sound effects. The works.
But it bombed.
Now, yes, I did say how views do NOT equal money.
But, the popularity of a video has nothing to do with the “quality” of the video.
People try to cram their videos with value and that’s just not how it works.
Focus on packaging.
Make sure the topic is something you would ACTUALLY click on.
Look at what everyone else who are getting views, are doing.
I know it feels like you’re selling out, or going for lowest common denominator.
I know you feel like you’re above that.
Play the game – research thumbnails that work. Do the thumbnails and titles and ideas FIRST.
Figure out the video after you’ve got a good idea and packaging.
Trust me when I say – EVERYONE ignores this advice.
I did. For years.
And eventually, after you get your head around the fact that YouTube ISN’T a video platform, it’s a THUMBNAIL platform – you’ll get clients.
You don’t need lots of views. But you do need VIEWS.
But what if I’ve only got an idea that I don’t know how to deliver on?
Let’s say you’ve got an idea that you think your audience would love.
For example, let’s say your niche is stationary businesses and you help them create recurring revenue.
“Make $100,000/month selling pencils” is a pretty strong title and hook.
How can you then make a video about this, if you’ve never done it?
Or don’t know how to do it?
How can you get clients?
You don’t want to click bait people and be known as a scammer!
Calm down.
Here’s my super fast easy script process.
- Find 3 examples of people who HAVE done what you’re talking about – they don’t need to have anything to do with you i.e. JetPens, Blackwing and Bic
- Talk about why their business succeeded and how they got the result you’re talking about
- List out the actions they took
- Tell your viewer that if they’d like some help doing the same, to get in contact below
Honestly, it’s that easy.
