There is a simple, foolproof way to recording amazing and high converting video sales letters using a bulletproof framework that I’ve put together.
It’s fast, easy to do and works for any product or service or call to action.
Book more calls, make sales, get sign ups.
Plus, you don’t have to be great on camera AND it can be done in seconds.
You’ll need 8 post it notes OR divide an A4 page into 8 boxes.
On each post it, write one of these words. Not too big, you’ll be writing a sentence in a minute. Kind of like this:
Problem
Knife
Old
New
Benefit
Stack
Urgency
Action
On each post-it, under each heading, write one sentence using the following prompts or questions.
Problem: What problem, that your audience can physically point to on a dashboard, report or display, do they care about more than anything?
Knife: Why is that problem causing their life to be so miserable?
Old: What’s the old, slow, complex, expensive, dangerous, inefficient, boring, outdated, proven wrong, bad way of fixing this problem?
New: What’s the new, fast, simple, easy, proven, safe, exciting, cutting edge, cheaper, more effective, more efficient way of fixing this problem?
Benefit: How will their life be better if they do it this way?
Stack: What three things are you ALSO including that make this offer too good to be true?
Urgency: Why do they need to do this right now? What’s the urgency?
Action: How do they take action?
If you write these out, then write it out as a script, record it and upload it, you’ll have an awesome video that you can drive traffic to that will make sales for you, 24 hours a day, for free.
