Write out your audience’s top 5 problems. The things they really care about.
Where am I going to find my next client?
I’m not making money fast enough.
I’m working too hard for the money I make.
Now, create a headline that solves that problem.
Call out their audience name (what they call themselves), how quickly you can solve that problem, tell them what they won’t have to do (something they’re avoiding or dreading) and tell them what they WILL get.
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Create a simple checklist (like this email) and save it as a Google doc.
Create an optin page that looks like this: LINK
Rip off this design.
Fire your website designer.
Redirect anyone who opts in to a video where you tell them you can solve this problem in 10 minutes if they book a call.
Give them 5 questions they need to answer to book a call.
These questions should tell YOU if they are capable of solving this problem at all.
E.g.: Would your audience click a link that you promote? Have you got an email list? Do you use a CRM to collect email addresses? Are your audience willing to spend money? What is your audience’s biggest problem?
Only allow people who answer these questions to book a call.
Qualify them – only ask questions – on the 10 minute call.
The goal of this call: Can I realistically help them?
If you can, offer them a longer call for 45 minutes where you ask more questions, explain how you can help and close them.
Don’t over complicate it.