Ever look at your funnel stats and wonder, “Why isn’t this working?”
I’ve built over 3,000 funnels generating millions in sales, and here’s the ONE reason funnels flop.
Hint—it’s not about running more ads.
Most marketers think slowly warming leads is the key.
But imagine walking into a hospital with a broken arm and the doctor telling you to “come back next week.”
That’s exactly what your funnel is doing.
Step 1: offer immediate relief
Imagine someone with a flat tire.
They don’t want a lecture—they just want their tire changed immediately.
Your funnel should offer immediate solutions
Example: “I help you land 20 sales calls this week without cold calling.”
Step 2: deliver quick wins first
After they opt-in, immediately offer a short, clear video solving their most pressing issue. Like handing someone painkillers before surgery.
Step 3: lower their risk
Offer something small and easy first, like a free strategy session.
Think of it as a free taste before someone buys the full meal.
Don’t delay—fix their immediate pain today.
