How to sell a $25k funnel without proof

Ever felt stuck because you don’t have testimonials or a portfolio?

I’ve coached thousands of funnel builders to confidently charge $25,000—even when starting from zero.

Best part? You won’t need fake testimonials or impossible promises.

So, how do you do it?

Step 1: Focus on problems, not your past

Imagine you have a toothache—do you ask the dentist to show you their dental records before they fix your tooth?

Of course not!

Your clients don’t buy your history—they buy immediate solutions to urgent problems.

Example script: “I help businesses just like yours get 50 qualified leads per month without running expensive ads. Interested in hearing more?”

Step 2: Make your solution crystal clear

Think of your offer like giving directions.

You wouldn’t say, “drive west and hope for the best.”

Instead, you’d say, “Turn left at the lights, then right at the gas station.”

Clearly explain your solution step-by-step: “Here’s exactly how I’ll help you get 50 new leads this month, without spending a dime on ads.”

Step 3: Pre-Sell the Result

Think Kickstarter—people buy things before they’re even built because the promise is clear and exciting.

Sell your funnel this way.

Say: “If I can deliver this result, are you ready to start today?”

Stop worrying about your portfolio.

Start solving real problems today.

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.