If hard work alone made you rich, every barista pulling double shifts would be a millionaire.
Charging by the hour kept me stuck until I switched to value-based pricing.
Here’s how you can too:
Step 1: identify a high-value problem
Think of fixing a leak in a yacht.
Clients don’t care how long it takes—they just want it fixed fast.
Find a high-value problem your client urgently needs solved.
Step 2: show the cost clearly
Make their problem feel real and costly.
Example: “You’re losing 20 leads a week—worth $200,000 annually.”
Step 3: easy solution, clear value
Offer a clear, straightforward solution that’s easy to understand.
Example: “I’ll help you get those leads back for just $2,000/month.”
Stop working harder.
Start earning more by fixing bigger leaks.
