What if the ONE thing you’ve been taught about generating more leads, is not only wrong, but it’s actually REDUCING the number of leads you can generate.
I’ve completely switched my process for creating and using lead magnets and it’s TRIPPLED our lead collection rate within a few days.
If you feel it’s tough finding leads today, it’s probably because you’re doing THIS fatal mistake.
And it’s a bit like building a home gym.
Do you remember when lockdown happened, everyone built a home gym?
I have friends who spent THOUSANDS on rowers, bikes, exercise gear.
All so they could work out more from home.
I mean it makes sense, I guess.
If you want to get fit, during lockdown, buy the fitness gear.
Imagine how easy it’d be to gain muscle and get ripped, if you had all the gear at home already!
You’d never need to visit the gym again!
Now I want you to be honest.
How much home gym equipment have you got?
Maybe some kettlebells or a barbell. Maybe a cable machine and a bike.
How often do you use that equipment?
You see the goal of generating leads is a lot like the goal of getting fit.
Everyone thinks they need to have more THINGS, more STUFF to generate the leads.
The more home gym gear you have, the more fit you get, right?
Except we know that’s not correct.
I know so many people who now are selling their home gym equipment, because they thought the key to motivation and using their equipment more was to…buy more equipment.
Instead, what they should have done is USE their equipment more.
You can get a KILLER workout with a skipping rope and a yoga mat.
A single dumbbell could build SO MUCH muscle.
A pair of trainers can get you as fit as a butcher’s dog.
You’re not USING the equipment you’ve got already, enough.
Stop building more lead magnets, start PROMOTING your lead magnets more.
Whatever you’ve got is good enough – keep using it.
Feel its going a bit flat?
Change the PROMOTION and the METHOD, not the lead magnet.
If it’s a PDF, keep it as a PDF (no one reads them anyway).
But change the title, the headline, the benefits, the promotional message.
Change the currency, the token, the offer.
Stop buying more home gym equipment and use what you’ve got.
