There is a magic, quick but DEEPLY insightful free exercise that you can do for your clients and your business that will SKYROCKET your sales.
If you haven’t got one of these already, you NEED to do it.
I’ve been doing this since day 1 and I can’t believe I’ve never shared this.
Whenever I do it now, it basically WRITES high converting copy for me. No effort required.
Even if you’re struggling to find clients right now, this will help you land them.
So how does it work?
You need to ask yourself, “what time do my client’s wake up in the morning?”
Tell me if this is at least a little bit true for you.
- You wake up, immediately check your phone
- You can’t see any new leads or enquiries
- But there is a support request from a demanding client
- (A client you thought you’d finished working with)
- You can see that one of your software subscriptions has lapsed
- There wasn’t enough in the account
- You’ve got a few unsent proposals
- You end up spending the day working on this ungrateful customer’s problem who also won’t pay you
- Finally, you land a new client and they pay you
- Enough to cover a few bills and keep the wolves from the door
- But you now know that you’ll have to give up finding clients, because this new customer will take up all your time
There might be some differences, and hopefully, some of you only recognise this as the PAST.
But for a large proportion of you, this is still your life.
This is the exercise.
Write out, from waking up to going to bed, what your client’s do every day.
Make a list.
Everything from breakfast to taking the kids to school.
Opening emails, networking, working with clients.
Try to highlight their problems throughout the day.
This is their current state – where they DON’T want to be.
Can you fix any of that?
The average day of your client is the best sales letter you could ever write.
Give it a go.
