Funnels not converting? Do this immediately.

Frustrated because your funnels aren’t converting?

I’ve built over 3,000 funnels and earned millions, and I’ve seen one problem kill more funnels than anything else.

And no, it’s not spending more on ads.

The real reason is your offer isn’t urgent enough.

Here’s how to fix it today:

Step 1: Create Urgency

Think about fixing a burst pipe—customers need immediate relief, not a long explanation.

Make your offer like an emergency plumber: “I’ll stop your leaks right now.”

Step 2: Keep it Clear and Immediate

When you have a headache, you don’t want a detailed anatomy lesson—you just want painkillers.

Do the same with your offer.

Example: “Get 20 sales calls booked in 7 days—no cold calling.”

Step 3: Make “Yes” Easy*

Imagine you’re giving away samples of your best cake.*

Offer a simple first step—like a short consultation—to build trust quickly.

You’ll get more “yes” answers and fewer “maybes*.”*

So, what immediate, urgent fix can you offer your clients today?

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.