Let’s be brutally honest—most funnel builders, marketers, and agency owners think they’re “niched down” because they’re targeting industries like healthcare, finance, or real estate.
I’ve built thousands of funnels and coached countless agencies, and here’s the cold, hard truth:
“Small businesses” or “service-based companies” isn’t a niche—it’s a recipe for disaster.
Here’s the question that’s about to save your business:
Do you really have a niche, or just a broad category?
Here’s why specificity beats industry every single time:
Step 1: Think Like a Specialist, Not a Generalist
Imagine needing heart surgery—do you pick the general doctor or the heart surgeon?
Easy choice, right?
Clients are no different.
They crave experts who solve their exact problems.
Stop being the “general marketer” and start being the “heart surgeon” of your market.
Step 2: Create a New Category
Don’t compete—create.
Think Netflix versus Blockbuster.
Netflix didn’t just offer another way to rent DVDs—they completely reinvented entertainment at home.
Clearly state the specific result you deliver, like:
“I help dentists generate 30 new Invisalign patients each month without paying for ads.”
Step 3: Make Your Niche Uncopyable
Your niche should feel as unique as your fingerprint.
If another business can easily copy it, go deeper.
“We help accountants” isn’t deep enough.
But “We help accountants automate their month-end processes to save 15 hours a week”—that’s your fingerprint.
Fix your niche today—because vague niches drain your energy and profits faster than you can say “small business.”
Ready to fix your niche and dominate your market?
