Learn The 3 Sides Of Writing Killer Sales Copy That Can Sell Anything (Even Boring Or Complicated Products)

Hey, did you know that there is no natural talent for copywriting and successful copywriters use templates and formulas??

I know it sounds crazy because we're so used to hearing about hype and clickbait headlines, and while that is important, I'm going to share three “hidden sides” with you today that are going to revolutionize the way you write sales and marketing copy.

I'm Mike Killen and I am sales coach who has helped thousands of funnel builders sell more of their marketing services and increase their prices.

So what is are these copywriting secrets?

I call it the Truth Triangle.

It's the three pillars of ANY sale and what compels someone to take action and buy, transferred into written words and copy.

So I'm going to share with you 3 sides of the Truth Triangle and how you can sell products and services online easier than ever.

And I know what you're probably thinking:

"that you're not a natural copywriter."

But again, I'm going to show you a great way you can use the three aspects of the Truth Triangle to sell anything by writing great copy and get amazing results.

truth triangle

So the first side of the Truth Triangle is:

Facts Don't Sell, But Feelings Do

The big idea here is use emotion, feelings, illogical ideas, stories and dreams in your copy.

This is important because people don't connect with facts. Lots of copywriters put facts and features in their copy and wonder why it doesn't make a sale.

Imagine the next Marvel movie telling you how long the film is, how many characters are in it and how much it cost to make - no one would watch! But show Black Widow or Falcon in peril and people get hooked.

The second side of the Truth Triangle is:

Speak to WHO, not about WHAT.

The main thing to understand here is who you're working with is more important than what you do.

This means if you're selling to a particular audience, you need to repeat their name and what makes them unique over and over.

YES, your services might benefit anyone and everyone, but even if you just pick a type of customer, you'll connect and make more sales because you're talking specifically to them.

The third side of the Truth Triangle is:

Introduce Urgency

People need to be moved to make a decision (but not always with limited time offers)!

This is key because while limited time offers and scarcity does work, introducing urgency to your copy will move people to make a decision.

If you're selling a better, less stressful life, great. BUT - what are the consequences if they don't take action today? More stress, less time at home, bigger worries?

You need to introduce a "big bad" that's coming for them if they don't take action today.

Now I know what you're thinking.

It's how could I possibly turn boring and dull services into something as compelling as a Marvel film trailer?!

Well the tricky thing is most of what is being taught in the sales and copy marketplace is totally wrong (and it's killing your sales).

And so what I've developed is this 2 part masterclass for you so you can write high converting and powerful marketing copy for ANY product or service (even if you're a total beginner).

I've used this time and again to sell marketing services, consultation, landing page design, email marketing

and yet NO ONE is teaching this process.

And so what this is going to do is give you a complete starter framework and template for you to build incredible copy and messaging for your products AND for your customers.

As sales coach who has helped thousands of funnel builders, sell more of their marketing services and increase their prices.

What I have done is broken down the most important aspects of all copywriting examples and turned it into a fast, easy and repeatable system that absolutely anyone can use.

Best of all, you can get the entire report for just $297!

So what I've done is run a 2 part masterclass.

If you click the link, you can register now and join us.

I honestly don't know how much longer we'll keep this 2 part masterclass for you available and prices will probably go up because  we're always testing new things and I only want motivated people to join.

So click the link to get it today while it's still available.

We are always here to help and I can't tell you all the amazing results we have gotten for funnel builders just like you who are struggling with copywriting.

We also have a complete process for building a marketing funnel business and finding your first customer, but today I'm talking about 2 part masterclass for you, which is amazing.

I can't wait to see you on the inside.

Mike Killen, Founder
Sell Your Service