As many of you know, I’ve been working tirelessly on YouTube, and I’m thrilled to share that we’ve been seeing some real success lately.
It’s still a rollercoaster, and nothing is guaranteed, but something recently shifted my perspective in a big way.
We were pouring a lot of time, energy, and money into thumbnails, editing, and story ideas.
We had multiple designers working on thumbnails, scriptwriters refining every word, and even a filming crew involved.
The production value was off the charts.
But despite all that effort, the videos kept flopping, and it was incredibly frustrating.
Then, one week, we needed to get a video out, but we had nothing ready.
At the same time, ClickFunnels announced they were suing HighLevel, and I managed to get hold of the court documents.
With no time to spare, I did a quick Loom video, just recording my thoughts and reactions—something I usually avoid.
I used my regular webcam, my basic microphone, no script, no lighting, nothing fancy.
And it became our best-performing video at the time.
What this taught me was invaluable: the juicy drama of an idea and setting up a clear expectation in the video are what really get people to click.
I realised I’d been spending too much on the “restaurant’s decor”—the place settings, the crockery, the cutlery—and not enough on the “food,” which is the content itself.
That experience completely changed my approach to getting attention on YouTube.
Focus on a compelling idea with a clear expectation and a touch of conflict, and you’ll be on the right track.
Have you ever found success in the least expected way?
