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Become an unstoppable selling machine

By Mike Killen | Jul 25, 2019

Posted in Benefits, Convert leads into sales, Core Offer, Customer funnels, Find more customers, Gameplan, Sales, Sell more funnels, Selling

It’s not enough to just write out the benefits to your product. You need to connect at a deeper level with who benefits and who suffers if you do/don’t make the sale. No matter how clear you are on your product, you still need to create enough enthusiasm to sell to people who aren’t warm…

Create a niche out of a piece of paper

By Mike Killen | Jul 19, 2019

Posted in Funnel business, Gameplan, Niche marketing

We’re going to create a niche out of thin air. And the biggest problem with that is our traditional thinking around what a niche is. Your niche, for your marketing funnel business, isn’t just something you go after and sell products to. It’s what you become. YOU need to become your niche. It’s an unintuitive and…

Who benefits from working with you? Choosing a niche

By Mike Killen | Jul 11, 2019

Posted in Core Offer, Funnel business, Gameplan, Marketing funnel niche, Niche marketing

There are degrees of effectiveness with a niche. Starting at the bottom, the least effective definition of a niche is telling people what you do in a broad sense. This is typically when you tell people that you run a marketing business, or a marketing funnel agency. The next level, which while being slightly more…

5 questions that turn any funnel project into a crazy desirable offer

By Mike Killen | Jul 4, 2019

Posted in Core Offer, Find more customers, Gameplan, Market need, Marketing funnel customers, Product creation, Sell more funnels

I want to show you how you can create incredible, desirable offers for your customers, even if you’re selling boring and complex marketing funnels and automation. Let’s start with the transformation that people are going to accomplish, in order to reach their better future. You’ll need a niche, in this example I’ll use author/speakers who…

Niche’s aren’t profitable

By Mike Killen | Jun 27, 2019

Posted in Funnel business, Gameplan, Make life easier, Marketing funnel business, Marketing funnel niche, Niche marketing

I want to talk about why your niche won’t be profitable. As we’ve talked about already, there is an idea that you’ll discover this magical tribe of people with cash in their pockets, desperate to buy from you. As if a niche is something that’s waiting to be discovered. And as you’ve seen, you don’t…

Once we send a proposal, how can we move things along in the sales process to help us close the deal?

By Mike Killen | Jun 21, 2019

Posted in Convert leads into sales, CVO Funnel, Funnel builders, Funnel Friday

You’re supposed to do one thing a day that scares you. Yesterday for example, I watched an octopus mug a biologist (true story, more on that in a bit). And today, I participated in a “TwitterChat” with the hashtag #gowiththepro. Yesterday I went to the National Marine Aquarium in Plymouth. I hadn’t been in ages…

sell marketing funnels,selling marketing funnels,sell futures not features

Don’t use facts to sell marketing funnels

By Mike Killen | Jun 13, 2019

Posted in Benefits, Convert leads into sales, Copy, Find more customers, Gameplan, Marketing funnel customers, Sales, Sell more funnels

Facts never helped anyone sell anything. They are overvalued by sales people and when we try to sell funnels. If you’re struggling to sell marketing funnels, maybe your customers are also struggling to sell their products, keep reading this post.

Your brand isn’t that big a deal

By Mike Killen | Jun 6, 2019

Posted in Core Offer, Customer funnels, CVO Funnel, Funnel tactics, Marketing funnel business

I’ve got news for you mate, no one is talking about your brand. I don’t care how big you are.

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How to justify yourself as an expert

By Mike Killen | May 30, 2019

Posted in Being helpful, Content marketing, Funnel business, Gameplan, Marketing funnel business, Marketing funnel customers, Marketing funnel niche, Niche marketing

Imagine you’re on stage speaking, or you’re at a networking event surrounded by loads of prospects. Or maybe you’re with a customer and you start talking them through a process that you’re supposed to be an expert in. And someone stops you, stands up points at you and says, “you don’t really know what you’re…

FAQ: Recurring income with funnels

By Mike Killen | May 23, 2019

Posted in Business diary, Marketing funnel, Marketing funnel business, Marketing funnel customers, Niche marketing, Product creation, Recurring revenue

This is an edited and anonymous email from A. who reached out to me asking for advice on recurring revenue. It’s a very common question that I’m asked a lot, so I figured I’d publish the question and answer. Mike, I understand that in this day and age, online offers a much better chance for…

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Leading from weakness and failure

By Mike Killen | Apr 19, 2024

Posted in Business diary, Mindset, Motivation

Being a great leader and showing leadership has less to do with charging from the front or being a strategic genius in the background. And more to do with being the most open, the most vulnerable, and most relatable person on your team. Back in the “Dark Ages” there was a King in Northern England. …

Write a KILLER case study

By Mike Killen | Apr 18, 2024

Posted in Being helpful, Case Studies, Content marketing, Lead Magnet, Marketing strategy

When Chris first started working with us, he was DROWNING in work. His problem was not getting more leads or clients. If anything, he had way too MANY clients. The problem was that he was servicing them all and managing a team at the same time. He was a victim of his own success. Or–…

How my business changed my life

By Mike Killen | Apr 17, 2024

Posted in Business Development, Business diary, Entrepreneurial Journey, Entrepreneurs, Goals, Mindset, Motivation, Success Stories

It was a blistering hot day when I lost my corporate marketing job in London. I remember stepping off the plane from Helsinki to read a barrage of texts and emails (on my Blackberry) that explained how I was basically being fired. Within a few days, I lost my flat, income, savings, and lifestyle. And…

I only work 3 hours a day

By Mike Killen | Apr 16, 2024

Posted in Business diary, Content, Entrepreneurs, Goals, Mindset, Motivation

At my wedding, my best man read a poem which had a very specific joke in it. And that joke became a common theme throughout the wedding. And that same joke is texted to me about once a week from some guys at my office. And my gym. And from my brother. Because earlier this…

Dealing with overwhelm

By Mike Killen | Apr 15, 2024

Posted in Being helpful, Goals, Mindset, Motivation, Productivity

There are times when I sit at my desk and I feel absolutely, totally, overwhelmed. I feel like I have 100 things to do on my list, and I also feel that even if I got those checked off, I’d still be behind. My personal feelings of overwhelm can be broken down into 3 core…

Are you creating or consuming?

By Mike Killen | Apr 12, 2024

Posted in Being helpful, Mindset, Motivation, Productivity

I’ve noticed that I’m 100x more understanding of someone’s mistakes when I have also made that same mistake. Funny that, isn’t it? We’re all so judgemental of the small business owner who misses an email. Or the parent who gives their kid formula milk. Something I’ve noticed is that I became far less judgemental of…

I was wrong about Clickfunnels

By Mike Killen | Apr 11, 2024

Posted in Business Development, Marketing strategy, Marketing Tools, Review, Tools

Previously when I’ve spoken about Clickfunnels, and my aversion to using them, it was based around 2 core ideas. Now the sheer AUDACITY of saying I don’t like all my eggs in one basket, when I now heavily promote HighLevel, might seem like politician level hypocrisy. And yes, to some extent, it is. But there’s…

Don’t be unique or creative

By Mike Killen | Apr 10, 2024

Posted in Being helpful, Business Strategy, Content Creation, Content marketing, Marketing strategy, Product creation, Sales strategy

There are three main ways that I measure the success of my work. Number 3 is kind of a vanity metric, because of course views don’t always turn into revenue. But in my case, they can do because I make money from YouTube ads and I know that views on my YouTube content often convert…

One bad hire can ruin the work of 10 great hires

By Mike Killen | Apr 9, 2024

Posted in Business diary, Employee Management, How to hire

I’m extremely lucky in my business. As of the time of writing, I have three absolute rock stars in my team. Admin, support, graphics, updates, editing, content…they’re phenomenal at what they do. And the three of us are doing MORE this year than when we had a team of EIGHT doing more work. You see…

If you want a strong niche, stop listening to feedback

By Mike Killen | Apr 8, 2024

Posted in Being helpful, Entrepreneurs, Market need, Market Trends, Marketing funnel, Mindset, Niche marketing

Something I’ve noticed more and more recently is my desire to dig deep into my community and niche and figure out what I can do to help them more. The more people who join YouTube and create content for agencies (and there are dozens of them), the more I realise how important it is to…