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How funnel builders can cover tool and software costs without being out of pocket
How should you charge your customers for services like autoresponder use, plugins, software, outsourcing and anything else you have to buy? When we build funnels, of any size or scope for customers, it isn’t as clear as building just one thing for them. We might have to set up a CRM or autoresponder for them…
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You fail at things because you didn’t want it badly enough
When we fail at a task or goal, we’re often quick to blame all the external circumstances for why we didn’t achieve what we wanted. It was too expensive, we didn’t have the support or experience, we don’t need to change that much. There are hundreds of excuses and reasons for not seeing something through.…
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How to decide the niche for your funnel business once and for all
Choose a niche for your funnel business. Niche down. Create a sub-niche. Find a micro niche. All good advice but how can funnel builders really choose a niche AND stick to it. There are literally THOUSANDS of agencies and funnel builder businesses out there. Why should someone choose you over anyone else? What does your…
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6 Vital Questions Email Marketers Forget to Ask Before Clicking Send
Unless you’ve been living under a rock for the last couple of decades, you know that email is an incredibly effective strategy to communicate with existing and prospective customers. Perhaps even more exciting, is that it’s also one of the most cost effective methods! Over the years, I’ve written a ton of emails for my…
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6 steps to running a better marketing funnel business
Forget traffic, subscribers, email lists, software and websites. We’re going to explore exactly what your marketing funnel business needs in order to sell marketing funnels. If your main business is going to be selling marketing funnels, you’ll need to understand that you’re in a very competitive market. Even if you build the best funnels in…
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How to discover your purpose
So what is your purpose? What’s your vision for yourself and your place in the world? It’s a terrifying and existential question which can’t be easily answered. Most people go their entire lives without knowing what their purpose is. Most of us have been taught to be grateful, accept what we’re given and be happy…
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You’re afraid to price profitably and it’s killing you.
Lot’s of people think that I believe everything should be $20 000. Marketing funnels, websites, consultation, eBooks, courses, napkins. That’s not entirely true, I believe you should charge $20 000 for $20 000’s work. Everything your marketing funnel business does should be profitable. Bar none. A $19 eBook should be as profitable as a $20…
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Building a book funnel
Earlier this week, I had a book published. From Single To Scale is now available on Amazon Kindle, Amazon print on demand and Blurb.com. I’ll no doubt have a post and training soon on how to write and publish a book. But I wanted to talk through how we’re going to be building a book…
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108 niches that marketing funnel businesses could become kings in
If you want to discover endless depth to your market, you need to get very specific about your niche. I’ve lost count of how many marketing businesses will offer advice like “you need to niche down”, but when they themselves are asked about their customer, they’ll respond with “any small business really”. Amateurs. The fastest…
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Three things you do NOT need if you want clarity
Clarity on any subject, be it large like our lives or businesses or careers. Or smaller such as individual tasks and problems. Comes from knowing how to prioritise and take action on the items that matter. Learning how to get clarity on almost any subject is a learned skill. It’s a habit and requires you…
Read MoreLeading from weakness and failure
Being a great leader and showing leadership has less to do with charging from the front or being a strategic genius in the background. And more to do with being the most open, the most vulnerable, and most relatable person on your team. Back in the “Dark Ages” there was a King in Northern England. …
Read MoreWrite a KILLER case study
When Chris first started working with us, he was DROWNING in work. His problem was not getting more leads or clients. If anything, he had way too MANY clients. The problem was that he was servicing them all and managing a team at the same time. He was a victim of his own success. Or–…
Read MoreI only work 3 hours a day
At my wedding, my best man read a poem which had a very specific joke in it. And that joke became a common theme throughout the wedding. And that same joke is texted to me about once a week from some guys at my office. And my gym. And from my brother. Because earlier this…
Read MoreDealing with overwhelm
There are times when I sit at my desk and I feel absolutely, totally, overwhelmed. I feel like I have 100 things to do on my list, and I also feel that even if I got those checked off, I’d still be behind. My personal feelings of overwhelm can be broken down into 3 core…
Read MoreAre you creating or consuming?
I’ve noticed that I’m 100x more understanding of someone’s mistakes when I have also made that same mistake. Funny that, isn’t it? We’re all so judgemental of the small business owner who misses an email. Or the parent who gives their kid formula milk. Something I’ve noticed is that I became far less judgemental of…
Read MoreI was wrong about Clickfunnels
Previously when I’ve spoken about Clickfunnels, and my aversion to using them, it was based around 2 core ideas. Now the sheer AUDACITY of saying I don’t like all my eggs in one basket, when I now heavily promote HighLevel, might seem like politician level hypocrisy. And yes, to some extent, it is. But there’s…
Read MoreDon’t be unique or creative
There are three main ways that I measure the success of my work. Number 3 is kind of a vanity metric, because of course views don’t always turn into revenue. But in my case, they can do because I make money from YouTube ads and I know that views on my YouTube content often convert…
Read MoreOne bad hire can ruin the work of 10 great hires
I’m extremely lucky in my business. As of the time of writing, I have three absolute rock stars in my team. Admin, support, graphics, updates, editing, content…they’re phenomenal at what they do. And the three of us are doing MORE this year than when we had a team of EIGHT doing more work. You see…
Read MoreIf you want a strong niche, stop listening to feedback
Something I’ve noticed more and more recently is my desire to dig deep into my community and niche and figure out what I can do to help them more. The more people who join YouTube and create content for agencies (and there are dozens of them), the more I realise how important it is to…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen