19 types of marketing funnel

By Mike Killen / January 21, 2025

1. O Funnel (Opt-in Offer + One-Click Upsell)Drive traffic to a lead magnet and immediately offer a product ($9-$99) to speed up results. Then, upsell with a high-ticket product to maximize revenue. 2. SLO Funnel (Self-Liquidating Offer)Cover your ad spend with a low-ticket product and offer affiliates a 100% commission to grow your audience for…

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Why Your Funnel Should Be Like a Surfboard

By Mike Killen / January 8, 2025

Building a funnel is a lot like choosing the right surfboard.  A high-performance board might excel in specific conditions, but a versatile board works well almost anywhere.  Your funnel should be built for reliability, not perfection. A simple, effective funnel can capture leads, generate sales, and book appointments with ease.  My “surfboard funnel” has delivered…

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How a Simple Funnel Made $300,000 in Sales

By Mike Killen / January 7, 2025

Complexity is the enemy of high-converting funnels.  I once bet a professional web designer $110,000 that my simple funnel would outperform their intricate design.  My funnel didn’t just win; it generated $300,000 in sales with a 60% conversion rate. The reason it worked so well is simple.  It focused on clarity and ease of action.…

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Simplify Your Funnel, Multiply Your Sales

By Mike Killen / December 5, 2024

Too many businesses overcomplicate their sales funnels, adding unnecessary steps that confuse prospects and slow down conversions.  The truth is, the most effective funnels are often the simplest. Start with a clear and specific offer that promises a measurable result.  For example, “Double your leads in 60 days” is far more compelling than vague promises…

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100 things that make funnels perform better

By Mike Killen / November 26, 2024
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Do these 3 things to CRUSH your funnels

By Mike Killen / November 11, 2024

1. WHO is your funnel for? Hint: It’s not small businesses or service based businesses. ANY funnel needs a specific person who’s going to use it and go through it. You need to be specific enough so that when I ask you “who is using this funnel?” you tell me the EXACT user that will…

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100 things to succeed with your funnel business

By Mike Killen / November 4, 2024

1. Know what you want 2. Make sure they know what you want 3. Don’t fear judgement, vulnerability, failure or ridicule or for what you want 4. Have the courage to be disliked 5. Pick a clear customer to go after 6. If there aren’t lots of groups, books or communities serving that market, it…

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Struggling with a low-performing funnel?

By Mike Killen / October 7, 2024

If your funnel isn’t converting, it’s likely for one of three reasons—and with a quick fix, you can turn it into a sales machine overnight.   First, your funnel might not clearly call out the right audience.   Saying you work with “small business owners” or “service-based businesses” is way too broad.   You need to be specific.  …

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Mike Killen

Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.

I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.

I know that my team and I can help, so please don't hesitate to reach out.

Have courage, commit and take action.

Mike Killen

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