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The biggest mistake I made when pitching clients

By Mike Killen | Mar 14, 2025

Posted in Being helpful, Business Growth, Client Acquisition, Closes, Entrepreneurs, High-Ticket Sales, Pitching, Pricing, Proposal Strategies, Sales strategy

Imagine having $10,00 in your hands and throwing it down the drain, all because you made one stupid mistake. I did exactly that and it still haunts me to this day. A few years back I was quoting for an email marketing project for a corporate training company. It was a pretty simple project and…

3 things I wish I knew before starting my business

By Mike Killen | Mar 13, 2025

Posted in Being helpful, Business Growth, Business Strategy, Entrepreneurs, MArketing, Sales

STOP trying to add value

By Mike Killen | Mar 12, 2025

Posted in Business Growth, Business Strategy, Entrepreneurs, MArketing, Pricing, Sales, Sales strategy

Ah man, how many businesses have been ruined by “adding value”. Stop it. I forbid you from adding value. It will RUIN your business. It’ll strip any profitability away from your bank account. AND – it does the exact opposite of what you think it does. It makes you MORE generic and MORE bland. Businesses…

STOP believing this marketing lie

By Mike Killen | Mar 11, 2025

Posted in Business Growth, Business Scaling, Business Strategy, Entrepreneurs, High-Ticket Sales, Lead generation, MArketing, Marketing strategy, Mindset, Pricing, Revenue Growth, Sales

This is the biggest lie told in marketing. Ignoring it will cost you thousands of dollars and years of your life. 4 years ago I worked one on one with a client who was in the copywriting game. They wrote brochures and instructional manuals for consumer products, like cars, kitchen equipment etc. They had some…

$25,000 email template

By Mike Killen | Mar 10, 2025

Posted in Business Growth, Client Acquisition, Conversion optimisation, Copywriting, Email marketing, Email templates, Entrepreneurs, Lead generation, MArketing, Pricing, Sales strategy

This email is what I use to close clients who are on the fence. I send it to them when I need them to take action. I also use it to generate leads from my list and social channels. Subject: Make $25,000 in 30 days (no ads needed) Opener: 3 spaces left Body: Hey [name],…

3 steps to get 10x more clients (with no ads)

By Mike Killen | Mar 7, 2025

Posted in Business Growth, Client Acquisition, Content marketing, Conversion optimisation, Copywriting, Email marketing, Lead generation, MArketing, Sales Funnels

1. Use this subject line. The one you just clicked and opened. Replace “clients” with what your customers call their customers. I.e. 3 steps to get 10x more dental patients (with no ads) 2. Create emails, video content, books and social/written content that shows people how to do just that 3. Include a call to…

Make 100 sales for ANY product FAST

By Mike Killen | Mar 6, 2025

Posted in Automation, Business Growth, Business Scaling, Copywriting, Email marketing, Funnel, Lead generation, MArketing, Mindset, Sales

There’s an email I’ve got in my arsenal that is so powerful, I try to use it all the time because it works. It works so well that if I need to get replies, or sales, or book calls or generate leads, I use it. It’s like a magic panacea that fixes any and all…

You’re closer to success than you think

By Mike Killen | Mar 5, 2025

Posted in Affiliate Marketing, Business Growth, Business Scaling, Challenges, Content Creation, MArketing, Mindset, Motivation, YouTube

I remember reading an apocryphal tale of a gold prospector buying a ton of mining machinery and land and after years and years of digging, he finally gives up and sells the land and the machinery for scrap. And then another guy comes along and buys all the machinery for pennies, heads over to where…

Sell $25K project without a portfolio

By Mike Killen | Mar 4, 2025

Posted in Business Growth, Business Scaling, Client Acquisition, Entrepreneurs, High-Ticket Sales, Lead generation, MArketing, Pricing, Sales, Sales strategy

If I had to start from scratch, like, literally from absolute zero. No social media presence, no past clients, no testimonials, no portfolio. This is how I’d get my first $25,000 client. First, I’d make sure I pick a niche and a market that is easily fixable. It’s one thing to work with people who…

3 ways to make money in under 60 minutes

By Mike Killen | Mar 3, 2025

Posted in Automation, Building funnels, Business Growth, Email marketing, Email marketing, Entrepreneurs, Funnel, Funnel tactics, Lead generation, MArketing, Sales, Sales Funnels

So I’ve got 3 email automations that I use, that took me seconds to set up, that bring in thousands and thousands of dollars a month. 1. Are you still? Have you _ yet? This email sequence is designed to be sent to people who almost bought. Proposals, lost to competitors. It’d even work on…

How video moves people through the buying process

By Mike Killen | Nov 17, 2014

Posted in Gameplan, Lead generation, Marketing plan

If you’ve got customers in your buying process, this is a guide on how to get them to move through faster AND deliver more revenue.

Why do people buy?

By Mike Killen | Nov 14, 2014

Posted in Convert leads into sales, Gameplan, Lead generation, Make life easier, Marketing plan

How can we move someone, who doesn’t know that we exist, to a happy repeat customer? I want to show you a model of the PSYCHOLOGICAL NEEDS that any customer has, before they want to buy from you. It’ll show you how and why people move from newly introduced, to repeat buyer.

Podcast episode 10. Phil Yarnell from Smay Design

By Mike Killen | Nov 13, 2014

Posted in Digital creative professional, Gameplan, Marketing plan, Podcast

Today we’re speaking to Phil Yarnell from Smaydesign.com

Podcast episode 9. Dan Shure from Evolving SEO

By Mike Killen | Nov 5, 2014

Posted in Digital creative professional, Gameplan, Marketing plan, Podcast

Today we’re speaking to Dan Shure of EvolvingSEO and MOZ. Podcast Highlights. Dan talks a lot of sense about both SEO for YOUR website, and how to SEO and sell it as a service to your customers. The biggest takeaway for me, was how you can have a conversation about SEO with a customer, only…

Podcast episode 8. Pete Heslop from Tap

By Mike Killen | Oct 29, 2014

Posted in Podcast

Today we’re speaking to Pete Heslop from Tap WordPress Hosting.

The 4 Biggest WordPress Hosting Problems of 2014 Solved in 30 Seconds.

By Mike Killen | Oct 24, 2014

Posted in Digital creative professional, Make life easier

By Joe from thisistap.com Joe is from Tap WordPress Hosting. Recently we also spoke to Pete from Tap on the Podcast. They offer free basic hosting, and and they’re giving away PREMIUM hosting, click here. Firstly, let’s be clear about one thing. I’m not talking about the obvious hosting considerations here: reliability, security, scalability, support,…

Podcast episode 7. Kimb jones from MakeDo

By Mike Killen | Oct 22, 2014

Posted in Podcast

Today we’re speaking to Kimb Jones from MakeDo. Kimb runs events based around WordPress, programming and website design/development. He also runs a website design company, MakeDo. Podcast Highlights. Kimb goes over some of the fundamentals about running events and creating a community. Both for business and for WordPress. If you EVER want to run an…

The lady that wanted a 99 900% return on her investment

By Mike Killen | Oct 16, 2014

Posted in Difficult customers, Make life easier, Marketing plan

By Michael Killen from Sell your service Who is this post for? If you’ve ever had a customer who has a lousy budget, or there’s some smart ass who asks you to break down exactly what they need to spend, you need to read this post. Objective I had an enquiry from a lady who…