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The easiest money you’ll ever make

By Mike Killen | Jan 22, 2025

Posted in Being helpful, Business diary, Entrepreneurial Journey, Entrepreneurs, Mindset, Success Stories

Whenever people ask me “What’s the easiest money I could make?” I always tell them the same thing. “Get a job.” Working for someone else is the easiest money you’ll ever make. Turn up, clock in and collect a paycheque. My goal, when I was fired from my corporate marketing job, was to never ever…

19 types of marketing funnel

By Mike Killen | Jan 21, 2025

Posted in Affiliate Marketing, Being helpful, Building funnels, Business Growth, Entrepreneurs, Funnel, Funnel builders, Funnel business, Lead Nurturing, Marketing funnel, Marketing funnel business, Marketing strategy, Product launch, Sales, Sales Funnels, Social media marketing

1. O Funnel (Opt-in Offer + One-Click Upsell)Drive traffic to a lead magnet and immediately offer a product ($9-$99) to speed up results. Then, upsell with a high-ticket product to maximize revenue. 2. SLO Funnel (Self-Liquidating Offer)Cover your ad spend with a low-ticket product and offer affiliates a 100% commission to grow your audience for…

My biggest insecurity

By Mike Killen | Jan 20, 2025

Posted in Being helpful, Challenges, Mindset, Motivation, Personal Development

My biggest insecurity, without question, is that I’ll never live up to my potential. The idea of laying on my deathbed thinking “I could have done so much more” is crippling to me. And the problem with that, is that the easiest way to cope with this fear, is to constantly live in the potential.…

I guarantee you’ll get a client with this

By Mike Killen | Jan 17, 2025

Posted in Being helpful, Business Development, Client Acquisition, Client Management, Conversion optimisation, Entrepreneurs, lead qualification, MArketing, Marketing strategy, Results, Sales, Sales strategy

When I tell people that they need to write an offer that makes a massive claim, they always respond with: “But Mike! I don’t want to make that kind of offer!” Why? Three reasons. This is how you deal with guaranteeing results. Because unfortunately, you NEED to make claims like this or your business will…

This one sentence books more calls

By Mike Killen | Jan 16, 2025

Posted in Being helpful, Conversion optimisation, Entrepreneurs, MArketing, Marketing strategy, Niche marketing, Offer, Productivity, Sales, Sales strategy

The most common problem I see with my audience, is not enough sales. Pretty standard really. And without trying to sound like a wanker, I’ve never really had a problem with leads or sales. It’s because I follow a very simple principle. I’ll sell people what they want. If you want more sales calls, more…

THIS is why you feel like you’re failing

By Mike Killen | Jan 15, 2025

Posted in Being helpful, Goals, Mindset, Motivation, Personal Development

Rule 1: Know what you want. Rule 2: Make sure they know what you want Rule 3: Don’t fear failure, judgement, ridicule or vulnerability Rule 3 matters a LOT. How often have you wanted to produce or create something, or just have something, and you fear telling other people because you’re worried that you’ll be…

Do this to be a great manager

By Mike Killen | Jan 14, 2025

Posted in Being helpful, Employee Management, Mindset, Team Management

When I worked as a consultant for a corporate ISP company, it was openly acknowledged that there was a massive problem with moral in the company. I imagine we’ve all been there. I remember one time, driving my manager to a server farm that wanted to work with us, and her yelling at me and…

Do this to get everything you want

By Mike Killen | Jan 13, 2025

Posted in Being helpful, Entrepreneurs, Goals, Make life easier, Mindset, Motivation, Personal Development, Productivity

Last week I told you how to succeed. It sounds simple. But it’s not easy. It was an email I sent yesterday about why people are successful. How to be successful. Just pay me £100 a month and you’ll be successful. Jokes. It was all about Rule 1: Know what you want. And my suggestion…

THIS is the ONLY thing you need to succeed

By Mike Killen | Jan 10, 2025

Posted in Being helpful, Goals, Make life easier, Mindset, Motivation, Personal Development

If there’s one thing that I see over and over again, when people ask about success from successful people, it’s this. Rule 1: Know what you want I believe that all problems are interpersonal-relationship problems. There’s no problem on Earth that human beings encounter that can’t be explained by an interpersonal-relationship. From that, any time…

Why Your Funnels Aren’t Converting

By Mike Killen | Jan 9, 2025

Posted in Being helpful, Business Growth, Conversion optimisation, Digital Marketing, Funnel, Funnel Design, Funnel tactics, Lead generation, Lead Magnet, Marketing strategy, optin conversions, Sales strategy

The most critical moment in your funnel is immediately after someone opts in. Their interest is at its highest, yet many funnels drop the ball by showing a basic “thank you” message or directing users to their lead magnet with no follow-up action. Redirect leads to an offer page immediately after the opt-in. This page…

Could You Guarantee Results?

By Mike Killen | Dec 4, 2024

Posted in Business Development, Client Management, Entrepreneurs, MArketing, Productivity, Results, Sales, Sales strategy

Imagine this scenario: You only get paid if your client achieves success. Would you take on the project? And if so, what would the client need to have in place for you to feel confident in their success? This mindset forces you to focus on high-quality clients who are set up to thrive. They have…

Make $100K for Your Clients, Fast

By Mike Killen | Dec 3, 2024

Posted in Business Development, Client Retention Strategies, Email marketing, Email marketing, MArketing, Revenue Optimization, Sales

Most businesses are sitting on hidden revenue opportunities, but they don’t know how to unlock them. As a marketer or consultant, you have the tools to uncover these opportunities and create massive wins for your clients. Start by identifying their top 20% of customers. These are the people who spend the most, return frequently, and…

Simple Campaigns, Big Results

By Mike Killen | Dec 2, 2024

Posted in Business Growth, Business Strategy, Campaign Optimization, Customer Engagement, Digital Marketing, Email campaigns, Email marketing, Marketing strategy

Marketers often overthink their campaigns, layering on complexity in an attempt to impress. But the truth is, success lies in simplicity. A clear, direct message sent to the right audience with the right offer can outperform even the most sophisticated strategies. Consider this: If a past customer had a great experience with your client’s business,…

Stop Trying to Save Every Client

By Mike Killen | Nov 29, 2024

Posted in Business Growth, Business Scaling, Business Strategy, Client Management, Entrepreneurs, MArketing, Mindset, Productivity, Sales strategy

We’ve all been there—working with a client whose business is on the brink, hoping that our expertise can turn things around. But the harsh reality is that trying to save struggling businesses often leads to frustration and burnout. It’s not your job to fix broken businesses. Instead, your time and energy are better spent scaling…

Why Business “Pivots” Don’t Work

By Mike Killen | Nov 28, 2024

Posted in Agency Management, Business Growth, Business Scaling, Business Strategy, Entrepreneurs, Mindset, Productivity

Too many agencies change products without fixing the core issues that hold them back. I’ve seen business owners jump from one offering to another, hoping to find success. But without addressing underlying problems, these pivots are only a temporary fix. Real change comes from building a business that runs efficiently, without you. Instead of constantly…

The 5 Signs of a Dream Client

By Mike Killen | Nov 27, 2024

Posted in Business Growth, Business Strategy, Client Management, Entrepreneurs, MArketing, Productivity, Sales

It’s tempting to say yes to every client that comes your way, especially when business feels slow. But working with the wrong clients can lead to stress, poor results, and wasted energy. The truth is, you’ll achieve far greater success by carefully selecting clients who are set up to thrive. High-quality clients share five key…

100 things that make funnels perform better

By Mike Killen | Nov 26, 2024

Posted in Building funnels, Conversion optimisation, Customer funnels, Funnel, Funnel Agency, Funnel builders, Funnel business, Funnel proposal, Funnel tactics, Lead generation, Lead Magnet, lead qualification, Marketing funnel, Marketing strategy, Offer, Sales Funnels, Sell more funnels

Clients Only Care About This One Thing

By Mike Killen | Nov 25, 2024

Posted in Building relationship with clients, Business Strategy, Client Acquisition, Conversion optimisation, Entrepreneurs, Marketing strategy, Offer, Sales, Sales strategy

When clients decide to hire you, they’re not interested in the technical details of funnels, ads, or software. What they’re really buying is the promise of a result that matters to them. The clearer and more specific you are about delivering that result, the easier it is to close the deal. Take a moment to…

Escape the Agency Grind with This Simple Model

By Mike Killen | Nov 22, 2024

Posted in Agency Management, Automation, Being helpful, Business Growth, Business Scaling, Client Management, Consulting, Entrepreneurs, Funnel Agency

Most agency owners feel trapped by a never-ending list of client demands. But there’s a new approach—the Hybrid Model—that combines consulting, coaching, and product-based services. Imagine working with fewer clients, yet bringing in more revenue and freedom. One client recently added $10,000 per month by making this switch. She no longer juggles countless client calls…

The Sneaky Trap That’s Killing Your Happiness

By Mike Killen | Nov 21, 2024

Posted in Being helpful, Entrepreneurial Journey, Entrepreneurs, Mindset, Motivation, Personal Development

Scrolling through social media, seeing other people’s success, and feeling a pang of jealousy or inadequacy—it’s something we’ve all experienced. But have you considered how this constant comparison might be sabotaging your happiness and success? There’s a term for this: “Snapshot Bias.” It’s when you judge your entire journey by a single moment from someone…