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Struggling to find clients? Here’s why your niche is the key
When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want? It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug. How can they plan anything if you don’t…
Read MoreHow I Balance Building Funnels and Living Life
Next week is our anniversary, and I’ll be taking even more time off to escape to a hidden spot in Cornwall. For me, work-life balance is key—especially while building funnels and running a business. I love my work, but I’ve realised it can easily creep into everyday life. In my experience, people who are workaholics…
Read MoreStop wasting time on cold leads—turn them into loyal clients
Lately, I’ve been working hard on this exact issue with our YouTube channel. We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way. The key to success here is twofold. First, stop focusing on the technical side of things. Your audience doesn’t care about funnels, automation,…
Read More5 Tools You Can’t Live Without as a Funnel Builder
Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…
Read More3 Easy Tactics to Sell a $25,000 Funnel – Fast!
The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…
Read MoreMy Proven 5-Step Formula for High-Converting Funnels
Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…
Read MoreThe Funnel That Almost Broke Me (And How I Turned It Around)
I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…
Read MoreAre You Making This Common Funnel Mistake?
The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…
Read MoreRead this if you’re stuck
People email me all the time saying, “I’m stuck; what do I do next?” The irony? I can’t tell you what to do next, only you can. The fix for feeling stuck is as mundane as sleeping when you’re tired. Mission statements, visions, values – the terms can be confusing. You’ll get a dozen definitions…
Read MoreStaying on track in the day to day
I open Circle to chat to the team, while that’s loading, I bring up WhatsApp web to see if I’ve had any messages. I click on a Facebook link that Olivia sent me and while that’s loading I switch back to Circle. One of the team is asking me to check a page on our…
Read MoreWhen I started to feel like a business owner
One day I might feel like a business owner, but most of the time I feel like a guy just pretending to be one. Eventually, I’ll be found out. And that’s fine. It’ll probably feel like being caught decades later after an art heist. I’d been looking over my shoulder for so long, that eventually…
Read MoreNo such thing as a million dollar idea
Million dollar ideas are a dime-a-dozen. Million dollar execution is worth its weight in gold. My friend and past mentor, Miles Beckler, used to have a saying: “There’s no such thing as a million dollar idea, just million dollar execution.” I have seen people with mediocre, middle of the road ideas absolutely CRUSH their goals,…
Read MoreYearly goal setting
Enough. Please. We get it. Time marches on. Just…try to march on a little less. It’s around this time that my yearly goals have already gone out the window. My detailed plan for the year ahead is already way behind schedule and I’ve totally lost track of all the tasks I wanted to get done.…
Read MoreThe steps I took to leave my “J.O.B”
There was a period during my business where frankly, the work wasn’t coming in and I wasn’t making any money. I was still living at home, I had a girlfriend (now my wife) and I was totally flat broke. So I did the exact opposite of what I had preached for the last few years.…
Read MoreOvercoming Imposter Syndrome
Imposter syndrome is a byproduct of learning more and more about your field. Teenagers never have imposter syndrome, because they’ve never experienced as much of the world as they think. Their viewpoint is so narrow, that they physically can’t measure their learned experiences against a wider world. It’s often why the first year or so…
Read MoreShould you hire friends and family?
My Mum. I asked her to proofread some early versions of my books. And she helped craft some social content a long time ago. Ultimately, Mum doesn’t work with me any more. BUT. I learned some extremely valuable lessons about clearly communicating, team expectations and dealing with mistakes. The good thing about working with my…
Read MoreThe Secret Sauce: Contentment with Ambition
Let me share with you a compelling motto from Noah Ohlsen, a dedicated CrossFit athlete – “happy but hungry”. Yes, CrossFit again, but bear with me. Over a span of 10 years, Noah has made it to the CrossFit games an impressive 10 times. He’s a force to be reckoned with, and considered a legend…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen