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This one funnel makes me $150,000/year

By Mike Killen | Feb 28, 2025

Posted in Building funnels, Entrepreneurs, Funnel, Funnel tactics, MArketing, Sales Funnels

I always start with the revenue goal in mind. For this one funnel, it was: Make $10,000 a year passive income with a subscription product Pretty simple really. Get 100 people signed up to a $100 a month product. I decided that the main sale would happen via a video sales letter. I’d drive new…

You’re a fraud. I’ve caught you

By Mike Killen | Feb 27, 2025

Posted in Content Creation, Mindset, Motivation, Personal Growth, Social Media, YouTube

Ever felt like that? Like you’re going to be caught out? Apparently for stand up comedians, their biggest fear is telling a joke, no one laughs and then someone stands up and points to them on stage, saying “You’re not really that funny are you?” Being caught out and labeled a fraud or scammer or…

Charge $20,000/m per client

By Mike Killen | Feb 26, 2025

Posted in Business Strategy, Client Acquisition, Mindset, Pricing, Revenue Growth

Could you justify a $20,000 a month – MONTH – price to a client? Lots of people would struggle. Everyone’s immediate response would be to talk about everything they’d include. And all that will get you, is a big fat rejection. Because you don’t justify the cost of the house, by tallying up the price…

I make $70K a month with 30,000 subs

By Mike Killen | Feb 25, 2025

Posted in Business Growth, Content Creation, Social media marketing, YouTube, YouTube Strategy

We’ve seen some SIGNIFICANT growth in our channel recently that’s yielded tens of thousands of dollars in sales. And, my channel (at the time of writing) only has around 37,000 subscribers. My friend Ash interviewed me here (https://youtu.be/IGWgKQM4DXg?si=jmuZ-UGYJGAjQKOF) asking me why our channel does so well. So if you want to learn the behind the…

These THREE things make $100,000

By Mike Killen | Feb 24, 2025

Posted in Business Growth, Client Acquisition, Goals, Marketing strategy, Mindset, Motivation, Sales strategy

1. Know what you want (and make sure they know what you want). Work on this the most. Have something to work towards. A specific goal with time frames and metrics. 2. Have the courage to be disliked. I get comments like this all the time: Interestingly, never from people who have themselves accomplished anything.…

DON’T sell leads

By Mike Killen | Feb 20, 2025

Posted in Business Growth, Business Scaling, Client Acquisition, Conversion optimisation, Entrepreneurs, Lead generation, Marketing strategy, Mindset, Pricing, Sales

A few years back I “sold” Office 365 leads to mid level telco businesses. We’d set up a campaign and collect a ton of leads and then pass that data over to their sales team. At first, everyone was happy. I honestly looked like a rockstar. Until, months into the process, the marketing and sales…

That’s too expensive – how to reply

By Mike Killen | Feb 19, 2025

Posted in Being helpful, Business Growth, Business Strategy, Entrepreneurs, Pricing, Sales strategy

Agree with them. “Yep. It sure is. Have you seen the price of groceries today? Anyway, sign here.” You see, when a customer says “that’s too expensive”, they’re NOT saying no. They’re saying, “this is a lot of money and I want to know that it’s going to be worth it.” In sales, we call…

Hardly anyone can answer this question

By Mike Killen | Feb 18, 2025

Posted in Business Growth, Business Strategy, Entrepreneurs, Goals, Mindset, Motivation, Personal Development

Yesterday I talked about the core question I ask my coaching clients. It’s the reason I’m able to charge $997 an hour. And hardly anyone has a good answer for it. Years ago when we got our dog, Coco. We took her to a lot of puppy training classes. Personally, the classes were a bit…

This ONE thing makes me a $997/hour coach

By Mike Killen | Feb 17, 2025

Posted in Business Growth, Business Strategy, Entrepreneurs, Mindset, Personal Development, Pricing, Sales

My 1:1 coaching is now $997 – don’t worry, this isn’t a sales pitch. And the reason that I can charge that much is because I ask one REALLY good question. If you pay attention to any of my other content, you’ll know that I teach that pricing is a reflection of the customers value,…

How I got 8000 views in 2 hours

By Mike Killen | Feb 14, 2025

Posted in Content, Content Creation, Entrepreneurs, MArketing, Social Media, YouTube, YouTube Marketing

That number has probably gone up by the time this blog goes out, because I write these days in advance. In the last few months, WordPress has gone through some truly bizarre changes and legal battles. It’s emotional, controversial and opinions run hot on lots of different sides of the aisle. I posted a video…

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The biggest mistake I made when pitching clients

By Mike Killen | Mar 14, 2025

Posted in Being helpful, Business Growth, Client Acquisition, Closes, Entrepreneurs, High-Ticket Sales, Pitching, Pricing, Proposal Strategies, Sales strategy

Imagine having $10,00 in your hands and throwing it down the drain, all because you made one stupid mistake. I did exactly that and it still haunts me to this day. A few years back I was quoting for an email marketing project for a corporate training company. It was a pretty simple project and…

3 things I wish I knew before starting my business

By Mike Killen | Mar 13, 2025

Posted in Being helpful, Business Growth, Business Strategy, Entrepreneurs, MArketing, Sales

STOP trying to add value

By Mike Killen | Mar 12, 2025

Posted in Business Growth, Business Strategy, Entrepreneurs, MArketing, Pricing, Sales, Sales strategy

Ah man, how many businesses have been ruined by “adding value”. Stop it. I forbid you from adding value. It will RUIN your business. It’ll strip any profitability away from your bank account. AND – it does the exact opposite of what you think it does. It makes you MORE generic and MORE bland. Businesses…

STOP believing this marketing lie

By Mike Killen | Mar 11, 2025

Posted in Business Growth, Business Scaling, Business Strategy, Entrepreneurs, High-Ticket Sales, Lead generation, MArketing, Marketing strategy, Mindset, Pricing, Revenue Growth, Sales

This is the biggest lie told in marketing. Ignoring it will cost you thousands of dollars and years of your life. 4 years ago I worked one on one with a client who was in the copywriting game. They wrote brochures and instructional manuals for consumer products, like cars, kitchen equipment etc. They had some…

$25,000 email template

By Mike Killen | Mar 10, 2025

Posted in Business Growth, Client Acquisition, Conversion optimisation, Copywriting, Email marketing, Email templates, Entrepreneurs, Lead generation, MArketing, Pricing, Sales strategy

This email is what I use to close clients who are on the fence. I send it to them when I need them to take action. I also use it to generate leads from my list and social channels. Subject: Make $25,000 in 30 days (no ads needed) Opener: 3 spaces left Body: Hey [name],…

3 steps to get 10x more clients (with no ads)

By Mike Killen | Mar 7, 2025

Posted in Business Growth, Client Acquisition, Content marketing, Conversion optimisation, Copywriting, Email marketing, Lead generation, MArketing, Sales Funnels

1. Use this subject line. The one you just clicked and opened. Replace “clients” with what your customers call their customers. I.e. 3 steps to get 10x more dental patients (with no ads) 2. Create emails, video content, books and social/written content that shows people how to do just that 3. Include a call to…

Make 100 sales for ANY product FAST

By Mike Killen | Mar 6, 2025

Posted in Automation, Business Growth, Business Scaling, Copywriting, Email marketing, Funnel, Lead generation, MArketing, Mindset, Sales

There’s an email I’ve got in my arsenal that is so powerful, I try to use it all the time because it works. It works so well that if I need to get replies, or sales, or book calls or generate leads, I use it. It’s like a magic panacea that fixes any and all…

You’re closer to success than you think

By Mike Killen | Mar 5, 2025

Posted in Affiliate Marketing, Business Growth, Business Scaling, Challenges, Content Creation, MArketing, Mindset, Motivation, YouTube

I remember reading an apocryphal tale of a gold prospector buying a ton of mining machinery and land and after years and years of digging, he finally gives up and sells the land and the machinery for scrap. And then another guy comes along and buys all the machinery for pennies, heads over to where…

Sell $25K project without a portfolio

By Mike Killen | Mar 4, 2025

Posted in Business Growth, Business Scaling, Client Acquisition, Entrepreneurs, High-Ticket Sales, Lead generation, MArketing, Pricing, Sales, Sales strategy

If I had to start from scratch, like, literally from absolute zero. No social media presence, no past clients, no testimonials, no portfolio. This is how I’d get my first $25,000 client. First, I’d make sure I pick a niche and a market that is easily fixable. It’s one thing to work with people who…

3 ways to make money in under 60 minutes

By Mike Killen | Mar 3, 2025

Posted in Automation, Building funnels, Business Growth, Email marketing, Email marketing, Entrepreneurs, Funnel, Funnel tactics, Lead generation, MArketing, Sales, Sales Funnels

So I’ve got 3 email automations that I use, that took me seconds to set up, that bring in thousands and thousands of dollars a month. 1. Are you still? Have you _ yet? This email sequence is designed to be sent to people who almost bought. Proposals, lost to competitors. It’d even work on…