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The biggest mistake I made when pitching clients

By Mike Killen | Mar 14, 2025

Posted in Being helpful, Business Growth, Client Acquisition, Closes, Entrepreneurs, High-Ticket Sales, Pitching, Pricing, Proposal Strategies, Sales strategy

Imagine having $10,00 in your hands and throwing it down the drain, all because you made one stupid mistake. I did exactly that and it still haunts me to this day. A few years back I was quoting for an email marketing project for a corporate training company. It was a pretty simple project and…

3 things I wish I knew before starting my business

By Mike Killen | Mar 13, 2025

Posted in Being helpful, Business Growth, Business Strategy, Entrepreneurs, MArketing, Sales

STOP trying to add value

By Mike Killen | Mar 12, 2025

Posted in Business Growth, Business Strategy, Entrepreneurs, MArketing, Pricing, Sales, Sales strategy

Ah man, how many businesses have been ruined by “adding value”. Stop it. I forbid you from adding value. It will RUIN your business. It’ll strip any profitability away from your bank account. AND – it does the exact opposite of what you think it does. It makes you MORE generic and MORE bland. Businesses…

STOP believing this marketing lie

By Mike Killen | Mar 11, 2025

Posted in Business Growth, Business Scaling, Business Strategy, Entrepreneurs, High-Ticket Sales, Lead generation, MArketing, Marketing strategy, Mindset, Pricing, Revenue Growth, Sales

This is the biggest lie told in marketing. Ignoring it will cost you thousands of dollars and years of your life. 4 years ago I worked one on one with a client who was in the copywriting game. They wrote brochures and instructional manuals for consumer products, like cars, kitchen equipment etc. They had some…

$25,000 email template

By Mike Killen | Mar 10, 2025

Posted in Business Growth, Client Acquisition, Conversion optimisation, Copywriting, Email marketing, Email templates, Entrepreneurs, Lead generation, MArketing, Pricing, Sales strategy

This email is what I use to close clients who are on the fence. I send it to them when I need them to take action. I also use it to generate leads from my list and social channels. Subject: Make $25,000 in 30 days (no ads needed) Opener: 3 spaces left Body: Hey [name],…

3 steps to get 10x more clients (with no ads)

By Mike Killen | Mar 7, 2025

Posted in Business Growth, Client Acquisition, Content marketing, Conversion optimisation, Copywriting, Email marketing, Lead generation, MArketing, Sales Funnels

1. Use this subject line. The one you just clicked and opened. Replace “clients” with what your customers call their customers. I.e. 3 steps to get 10x more dental patients (with no ads) 2. Create emails, video content, books and social/written content that shows people how to do just that 3. Include a call to…

Make 100 sales for ANY product FAST

By Mike Killen | Mar 6, 2025

Posted in Automation, Business Growth, Business Scaling, Copywriting, Email marketing, Funnel, Lead generation, MArketing, Mindset, Sales

There’s an email I’ve got in my arsenal that is so powerful, I try to use it all the time because it works. It works so well that if I need to get replies, or sales, or book calls or generate leads, I use it. It’s like a magic panacea that fixes any and all…

You’re closer to success than you think

By Mike Killen | Mar 5, 2025

Posted in Affiliate Marketing, Business Growth, Business Scaling, Challenges, Content Creation, MArketing, Mindset, Motivation, YouTube

I remember reading an apocryphal tale of a gold prospector buying a ton of mining machinery and land and after years and years of digging, he finally gives up and sells the land and the machinery for scrap. And then another guy comes along and buys all the machinery for pennies, heads over to where…

Sell $25K project without a portfolio

By Mike Killen | Mar 4, 2025

Posted in Business Growth, Business Scaling, Client Acquisition, Entrepreneurs, High-Ticket Sales, Lead generation, MArketing, Pricing, Sales, Sales strategy

If I had to start from scratch, like, literally from absolute zero. No social media presence, no past clients, no testimonials, no portfolio. This is how I’d get my first $25,000 client. First, I’d make sure I pick a niche and a market that is easily fixable. It’s one thing to work with people who…

3 ways to make money in under 60 minutes

By Mike Killen | Mar 3, 2025

Posted in Automation, Building funnels, Business Growth, Email marketing, Email marketing, Entrepreneurs, Funnel, Funnel tactics, Lead generation, MArketing, Sales, Sales Funnels

So I’ve got 3 email automations that I use, that took me seconds to set up, that bring in thousands and thousands of dollars a month. 1. Are you still? Have you _ yet? This email sequence is designed to be sent to people who almost bought. Proposals, lost to competitors. It’d even work on…

This one sentence books more calls

By Mike Killen | Jan 16, 2025

Posted in Being helpful, Conversion optimisation, Entrepreneurs, MArketing, Marketing strategy, Niche marketing, Offer, Productivity, Sales, Sales strategy

The most common problem I see with my audience, is not enough sales. Pretty standard really. And without trying to sound like a wanker, I’ve never really had a problem with leads or sales. It’s because I follow a very simple principle. I’ll sell people what they want. If you want more sales calls, more…

THIS is why you feel like you’re failing

By Mike Killen | Jan 15, 2025

Posted in Being helpful, Goals, Mindset, Motivation, Personal Development

Rule 1: Know what you want. Rule 2: Make sure they know what you want Rule 3: Don’t fear failure, judgement, ridicule or vulnerability Rule 3 matters a LOT. How often have you wanted to produce or create something, or just have something, and you fear telling other people because you’re worried that you’ll be…

Do this to be a great manager

By Mike Killen | Jan 14, 2025

Posted in Being helpful, Employee Management, Mindset, Team Management

When I worked as a consultant for a corporate ISP company, it was openly acknowledged that there was a massive problem with moral in the company. I imagine we’ve all been there. I remember one time, driving my manager to a server farm that wanted to work with us, and her yelling at me and…

Do this to get everything you want

By Mike Killen | Jan 13, 2025

Posted in Being helpful, Entrepreneurs, Goals, Make life easier, Mindset, Motivation, Personal Development, Productivity

Last week I told you how to succeed. It sounds simple. But it’s not easy. It was an email I sent yesterday about why people are successful. How to be successful. Just pay me £100 a month and you’ll be successful. Jokes. It was all about Rule 1: Know what you want. And my suggestion…

THIS is the ONLY thing you need to succeed

By Mike Killen | Jan 10, 2025

Posted in Being helpful, Goals, Make life easier, Mindset, Motivation, Personal Development

If there’s one thing that I see over and over again, when people ask about success from successful people, it’s this. Rule 1: Know what you want I believe that all problems are interpersonal-relationship problems. There’s no problem on Earth that human beings encounter that can’t be explained by an interpersonal-relationship. From that, any time…

Why Your Funnels Aren’t Converting

By Mike Killen | Jan 9, 2025

Posted in Being helpful, Business Growth, Conversion optimisation, Digital Marketing, Funnel, Funnel Design, Funnel tactics, Lead generation, Lead Magnet, Marketing strategy, optin conversions, Sales strategy

The most critical moment in your funnel is immediately after someone opts in. Their interest is at its highest, yet many funnels drop the ball by showing a basic “thank you” message or directing users to their lead magnet with no follow-up action. Redirect leads to an offer page immediately after the opt-in. This page…

Why Your Funnel Should Be Like a Surfboard

By Mike Killen | Jan 8, 2025

Posted in Being helpful, Building funnels, Business Strategy, Case Studies, Digital Marketing, Entrepreneurs, Funnel, Funnel Design, lead qualification, MArketing, Sales strategy

Building a funnel is a lot like choosing the right surfboard. A high-performance board might excel in specific conditions, but a versatile board works well almost anywhere. Your funnel should be built for reliability, not perfection. A simple, effective funnel can capture leads, generate sales, and book appointments with ease. My “surfboard funnel” has delivered…

How a Simple Funnel Made $300,000 in Sales

By Mike Killen | Jan 7, 2025

Posted in Being helpful, Building funnels, Case Studies, Conversion optimisation, Entrepreneurs, Funnel, Funnel Agency, Funnel builders, Funnel business, Funnel Design, Marketing strategy, Sales, Sales Funnels, Success Stories

Complexity is the enemy of high-converting funnels. I once bet a professional web designer $110,000 that my simple funnel would outperform their intricate design. My funnel didn’t just win; it generated $300,000 in sales with a 60% conversion rate. The reason it worked so well is simple. It focused on clarity and ease of action.…

Why You Should Charge $25,000 (and How to Justify It)

By Mike Killen | Jan 6, 2025

Posted in Being helpful, Business Strategy, Customer Relationship Management, Entrepreneurs, MArketing, Personal Development, Price raise, Pricing, Revenue Growth, Sales strategy

Charging $25,000 for your services might feel like a leap, but it’s entirely achievable when you focus on the results you deliver. If you can help a client generate $100,000 or more in revenue, your fee becomes a no-brainer. Start by clarifying your value proposition. Don’t sell websites, ads, or content—sell the outcomes those tools…

Your Client’s Goldmine of Hidden Sales

By Mike Killen | Dec 13, 2024

Posted in Being helpful, Business Development, Business Growth, Business Strategy, Customer Relationship Management, Digital Marketing, Entrepreneurs, Lead generation, MArketing, Revenue Growth, Sales strategy

The fastest way to create results for your clients isn’t through ads or cold outreach—it’s by unlocking the potential in their existing assets. Their past customers, dormant email lists, and failed proposals are all opportunities waiting to be tapped. Start with their customer database. A simple email saying, “Are you ready to work with us…