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The biggest mistake I made when pitching clients
Imagine having $10,00 in your hands and throwing it down the drain, all because you made one stupid mistake. I did exactly that and it still haunts me to this day. A few years back I was quoting for an email marketing project for a corporate training company. It was a pretty simple project and…
Read MoreSTOP trying to add value
Ah man, how many businesses have been ruined by “adding value”. Stop it. I forbid you from adding value. It will RUIN your business. It’ll strip any profitability away from your bank account. AND – it does the exact opposite of what you think it does. It makes you MORE generic and MORE bland. Businesses…
Read MoreSTOP believing this marketing lie
This is the biggest lie told in marketing. Ignoring it will cost you thousands of dollars and years of your life. 4 years ago I worked one on one with a client who was in the copywriting game. They wrote brochures and instructional manuals for consumer products, like cars, kitchen equipment etc. They had some…
Read More3 steps to get 10x more clients (with no ads)
1. Use this subject line. The one you just clicked and opened. Replace “clients” with what your customers call their customers. I.e. 3 steps to get 10x more dental patients (with no ads) 2. Create emails, video content, books and social/written content that shows people how to do just that 3. Include a call to…
Read MoreSell $25K project without a portfolio
If I had to start from scratch, like, literally from absolute zero. No social media presence, no past clients, no testimonials, no portfolio. This is how I’d get my first $25,000 client. First, I’d make sure I pick a niche and a market that is easily fixable. It’s one thing to work with people who…
Read More3 questions you ABSOLUTELY must ask every potential customer
These 3 questions are taken from my ‘website worksheet’, which is a worksheet that leads have to fill in before I’m willing to talk to them. It acts as a qualifier, filtering out people that are just quote finding or tyre-kickers. It also provides me with the basic information I need to see if I…
Read MoreIf I had to start my WordPress business again – what would I do?
If you run a WordPress based business for a while, eventually you look back with hindsight and wonder what you would have done different. What’s interesting is the things you think you should have done better, smarter etc. when you started ARE things you should be doing now. Anyway, this list right here is EXACTLY…
Read MoreThe 6 design principles that guide every website I design
According to Roman Mars, the rules of great flag design are the rules for good design in general. Websites are different, sure. But the principles are the same. To that end, I’ve designed and built a LOT of sites that act as marketing funnels and sales platforms. Every single site I’ve built follows these rules.…
Read More6 mistakes you’re making with MailChimp that you don’t know you’re making
MailChimp is super popular and you’re probably using it for your business or for your customers. However, no matter how simple and smart MailChimp can be, we all make some pretty fundamental mistakes. 1. Not changing the default you’re subscribed email copy I see this one time and time again. If you’re using a double…
Read MoreBuying [blank] is the biggest threat your business will face
Buying courses, plugins, themes and stuff that you THINK will magically turn into more money. Every day your business is subject to time wasting, ineffective tools and having to do manual tasks yourself. For example, learning how to build a landing page can take days, even weeks. Building that landing page and connecting it to…
Read MoreOur 15 most typical goals set by our customers for a WordPress website – and what to do about them
When you’re in the discovery and consultation part of the customer relationship, you’ll be told their goals and think of a few yourself. Below are the most common goals that I’ve come across with my customers and how I’ve dealt with them. From broad ‘make it more modern’ design based objectives to ‘I need you…
Read MoreBut what type of emails should my WordPress business send? Part 3
***Side note: This blog post started off as a regular old post, but eventually turned into a behemoth of a guide so I’ve split it into 3 parts. This is the 3rd part and you can read part 1 here and part 2 here.*** You can read part 2 here, where we go over the…
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Hey there, I'm Mike (:

Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen