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Struggling to find clients? Here’s why your niche is the key
When someone asks me, “How can I find more clients?” My first question is always the same: What type of clients do you want? It’s like going to a travel agent—remember those?—and saying, “I want to go on holiday,” but when they ask where, you just shrug. How can they plan anything if you don’t…
Read MoreHow I Balance Building Funnels and Living Life
Next week is our anniversary, and I’ll be taking even more time off to escape to a hidden spot in Cornwall. For me, work-life balance is key—especially while building funnels and running a business. I love my work, but I’ve realised it can easily creep into everyday life. In my experience, people who are workaholics…
Read MoreStop wasting time on cold leads—turn them into loyal clients
Lately, I’ve been working hard on this exact issue with our YouTube channel. We’ve been pushing ourselves to turn cold audiences into loyal clients, and I’ve realised something crucial along the way. The key to success here is twofold. First, stop focusing on the technical side of things. Your audience doesn’t care about funnels, automation,…
Read More5 Tools You Can’t Live Without as a Funnel Builder
Here are the five essential tools I rely on as a marketer and funnel builder. First up is Loom, or any screen recorder. I’m actually writing this email through Loom, recording my thoughts, which then get transcribed. My team takes that transcription and moves it to the second tool: ChatGPT. ChatGPT is an absolute game-changer.…
Read More3 Easy Tactics to Sell a $25,000 Funnel – Fast!
The first thing you need to do is stop working with just anyone. High-ticket sales require serious qualification. You need to create more hoops for clients and leads to jump through. Start by making them fill out a booking form, or a survey or a quiz. Next, jump on a 10-minute call to further qualify…
Read MoreMy Proven 5-Step Formula for High-Converting Funnels
Here’s my simple five-step process for creating high-converting marketing funnels. Step one: Identify exactly who you’re selling to, and give that audience a name they’d recognise. This might take research, but it’s crucial to know your target. For example, there’s a group called “Fit Mums”—mums who are getting back into weightlifting after having kids. They…
Read MoreThe Funnel That Almost Broke Me (And How I Turned It Around)
I once built a funnel that was converting like crazy—but it ended up creating massive headaches because it attracted low-quality, low-value leads. Here’s how it worked: I had an opt-in page where I’d give something away for free, and on the next page, I’d offer people access to my calendar for a strategy call. Sounds…
Read MoreAre You Making This Common Funnel Mistake?
The biggest mistake? Assuming that the page design and how beautiful the funnel looks actually matters. It doesn’t. This goes hand in hand with another common error: not knowing who you’re selling to. Building marketing funnels is about solving problems, but in order to solve a problem, you need a person. And that person needs…
Read MoreThe 80/20 principle
Pareto’s Principle or the 80/20 rule states that 80% of your results come from 20% of your work. And we also know that to be true for customers. I know that 80% of our revenue comes from roughly 20% of our customer base. What I tend to spend most of my time doing, is thinking.…
Read MoreThree things that people need to know before working with me
I think the three things that people need to know about me before working with me is that number one, I’m not here to be your friend. I am here to listen to you, to laugh with you, to have a good time with you. But ultimately, I’m going to be honest with you and…
Read MoreYou don’t need funding
You don’t need funding. What you need is speed of implementation. And above all else, you need client acquisition. Yes, there are some business models that work by taking on an enormous amount of funding, developing a cool piece of technology, and hoping that one of the big companies buys you out. But most businesses…
Read MoreWhen I started to feel like an expert
I don’t really think I’ve ever truly felt like an expert. I think part of the problem is like the Dunning-Kruger effect or imposter syndrome. The more I learn about marketing and sales and automation and copywriting and running a business, the more I realize, I don’t know. What I’m finding is that for every…
Read MoreHow my business started
How my entire business and my income, my freedom, the sales, and everything else, came to be. I became tired of running my agency and a friend of mine, basically bought the company and I moved into a strategic role. Then I left that media company. I thought, “What’s the number one thing that I…
Read MoreHow I structure my day to capitalise on my peak energy spots
Here’s how I structure my day to capitalise on peak energy levels. I’m a morning person. I’ve got energy at 5:30 in the morning, and I’m ready to go most days. What I tend to find is after I get home from exercise and health and working out and whatever, I’ll make sure I have…
Read MoreThis weird thing improved my business
Let’s talk about three odd things that have improved my business. First of all, working out in the morning. Waking up at five or 5:30, heading straight downstairs or to my gym, and doing 90 minutes to two hours’ worth of exercise. That has massively improved my business. Even though I might feel exhausted, I…
Read MoreHow I put my clients first
Putting clients first for me just means being there when they need you. We have standard operating terms and we have contracts and terms of service. But if a customer approaches me and says, “Mike, I’ve got a problem with insurance” or “I’m really feeling overwhelmed with this new hire”… If it’s outside the scope…
Read MoreWhat “enjoying” the process did for my life and business
Enjoying the process means embracing the suck. I know that most of the tasks that I have laid out in order to grow my business aren’t particularly enjoyable. But when I made the conscious decision to lean in and start embracing the fact that it’s uncomfortable (and I’m getting things wrong and I’m not enjoying…
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Hey there, I'm Mike (:
Back in 2016 I decided that I was going to help as many funnel builders as I could, sell more marketing funnels for higher prices.
I've now helped thousands of funnel builders sell their services for higher prices, define a niche and scale their business.
I know that my team and I can help, so please don't hesitate to reach out.
Have courage, commit and take action.
Mike Killen