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Imagine having $10,00 in your hands and throwing it down the drain, all because you made one stupid mistake. I did exactly that and it still haunts me to this day. A few years back I was quoting for an email marketing project for a corporate training company. It was a pretty simple project and…
Ah man, how many businesses have been ruined by “adding value”. Stop it. I forbid you from adding value. It will RUIN your business. It’ll strip any profitability away from your bank account. AND – it does the exact opposite of what you think it does. It makes you MORE generic and MORE bland. Businesses…
This is the biggest lie told in marketing. Ignoring it will cost you thousands of dollars and years of your life. 4 years ago I worked one on one with a client who was in the copywriting game. They wrote brochures and instructional manuals for consumer products, like cars, kitchen equipment etc. They had some…
1. Use this subject line. The one you just clicked and opened. Replace “clients” with what your customers call their customers. I.e. 3 steps to get 10x more dental patients (with no ads) 2. Create emails, video content, books and social/written content that shows people how to do just that 3. Include a call to…
If I had to start from scratch, like, literally from absolute zero. No social media presence, no past clients, no testimonials, no portfolio. This is how I’d get my first $25,000 client. First, I’d make sure I pick a niche and a market that is easily fixable. It’s one thing to work with people who…
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