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Latest Blog Posts

In the meantime, check out our other content.

How to sell a squeeze page

By Mike Killen | August 22, 2019 | 0 Comments

I want to share example of a squeeze page product or offer that you could sell to your customers. I also want to highlight that even a simple 3 page funnel like a squeeze funnel can provide massive results to your clients and how you can sell a product to your audience without telling them…

dentist chair closing sales training

How to close customers by treating them like a dentist would

By Mike Killen | August 16, 2019 | 0 Comments

A few weeks ago I cracked a tooth. Fair warning, if you don’t like dentists, needles or slightly graphic content, best ignore this post. As I mentioned, I cracked my rear molar a few weeks back. I’ve always had pretty good, strong teeth. I’ve never had braces or too much work. Back in 2016 I…

How I build sales email campaigns

By Mike Killen | August 9, 2019 | 0 Comments

In this post I’m going to outline how I build a 12 part email sales campaign. We’ve used this format to launch software, localisation services, courses, digital products, consulting, coaching and more. The price is irrelevant when sending these kinds of emails, as is the call to action. If you want someone to meet you…

4 content prompts that make writing email campaigns, shooting videos and publishing blog content mad easy

By Mike Killen | August 1, 2019 | 0 Comments

At the start of a new funnel project, one of our critical exercises is to work with the customer to understand what kind of content they’ll be creating and promoting. The problem is that thinking of content topics can be hard. It can be difficult to think of something that’s interesting, useful for the reader…

Become an unstoppable selling machine

By Mike Killen | July 25, 2019 | 0 Comments

It’s not enough to just write out the benefits to your product. You need to connect at a deeper level with who benefits and who suffers if you do/don’t make the sale. No matter how clear you are on your product, you still need to create enough enthusiasm to sell to people who aren’t warm…

marketing funnel niche create a niche

Create a niche out of a piece of paper

By Mike Killen | July 19, 2019 | 0 Comments

We’re going to create a niche out of thin air. And the biggest problem with that is our traditional thinking around what a niche is. Your niche, for your marketing funnel business, isn’t just something you go after and sell products to. It’s what you become. YOU need to become your niche. It’s an unintuitive and…

marketing funnel niche

Who benefits from working with you? Choosing a niche

By Mike Killen | July 11, 2019 | 0 Comments

There are degrees of effectiveness with a niche. Starting at the bottom, the least effective definition of a niche is telling people what you do in a broad sense. This is typically when you tell people that you run a marketing business, or a marketing funnel agency. The next level, which while being slightly more…

5 questions that turn any funnel project into a crazy desirable offer

By Mike Killen | July 4, 2019 | 0 Comments

I want to show you how you can create incredible, desirable offers for your customers, even if you’re selling boring and complex marketing funnels and automation. Let’s start with the transformation that people are going to accomplish, in order to reach their better future. You’ll need a niche, in this example I’ll use author/speakers who…

Niche’s aren’t profitable

By Mike Killen | June 27, 2019 | 0 Comments

I want to talk about why your niche won’t be profitable. As we’ve talked about already, there is an idea that you’ll discover this magical tribe of people with cash in their pockets, desperate to buy from you. As if a niche is something that’s waiting to be discovered. And as you’ve seen, you don’t…

Once we send a proposal, how can we move things along in the sales process to help us close the deal?

By Mike Killen | June 21, 2019 | 0 Comments

You’re supposed to do one thing a day that scares you. Yesterday for example, I watched an octopus mug a biologist (true story, more on that in a bit). And today, I participated in a “TwitterChat” with the hashtag #gowiththepro. Yesterday I went to the National Marine Aquarium in Plymouth. I hadn’t been in ages…

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