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Serving them as best you can When you’ve decided on an audience that you want to serve, be it independent bar owners looking to manage staff better, CEOs who want to spend more time with their family, single women who want to travel the world safely, or any other audience. You need to make the…
Sales often has a greasy or slippery image associate with it. The con artist in the film is usually a sales person. The used car salesman is often greedy or just trying to take your money. Popular culture has twisted our view on what the salesperson is, and who they are. Fast talking, Ferrari driving,…
The #1 problem I see people asking for my help with, is lead generation. Lead generation. New clients. New prospects. More leads. New leads. Roughly 25% of all funnel businesses claim that their number 1 problem is some form of lead generation or new client. Finding new clients and leads is so important to funnel…
Right. Reviewing the Recurring Revenue Retreat (or R3) righteously or even responsibly would be realistically remissive of me. I promise I won’t alliterate the entire review. R3 was conceived in 2017 when Kristina Romero had the idea to bring awesome speakers, with incredible businesses and focus on the concept of recurring revenue, rather than a…
I want to share example of a squeeze page product or offer that you could sell to your customers. I also want to highlight that even a simple 3 page funnel like a squeeze funnel can provide massive results to your clients and how you can sell a product to your audience without telling them…
A few weeks ago I cracked a tooth. Fair warning, if you don’t like dentists, needles or slightly graphic content, best ignore this post. As I mentioned, I cracked my rear molar a few weeks back. I’ve always had pretty good, strong teeth. I’ve never had braces or too much work. Back in 2016 I…
In this post I’m going to outline how I build a 12 part email sales campaign. We’ve used this format to launch software, localisation services, courses, digital products, consulting, coaching and more. The price is irrelevant when sending these kinds of emails, as is the call to action. If you want someone to meet you…
At the start of a new funnel project, one of our critical exercises is to work with the customer to understand what kind of content they’ll be creating and promoting. The problem is that thinking of content topics can be hard. It can be difficult to think of something that’s interesting, useful for the reader…
It’s not enough to just write out the benefits to your product. You need to connect at a deeper level with who benefits and who suffers if you do/don’t make the sale. No matter how clear you are on your product, you still need to create enough enthusiasm to sell to people who aren’t warm…
We’re going to create a niche out of thin air. And the biggest problem with that is our traditional thinking around what a niche is. Your niche, for your marketing funnel business, isn’t just something you go after and sell products to. It’s what you become. YOU need to become your niche. It’s an unintuitive and…
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