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August 2018 goals

August already! July seemed really short, partly because I took a week off…

Anywho, July was all about building content and focusing on the right tasks. No more admin, no more tasks that someone else can do.

August will be all about scaling my income, time and tasks. I’ve also cut the number of goals to 4 for this month, because I have so many other obligations including JV webinar launch, approving book layouts and writing content.

  1. Sell 5 coaching plans
  2. Do a live video every week for Beaver Funnels
  3. Sell 10 more Beaver Funnel licenses over webinar
  4. Set up affiliate program for Sell Your Service

1. Sell 5 coaching plans

What is it?

Our weekly coaching platform is our flagship product. It’s designed to help funnel builders sell more funnels, scale their business and reach their maximum income potential.

How am I planning on doing it?

  1. Make more offers!
  2. Follow up with link clicks
  3. Send a follow up email
  4. Book a call
  5. Close them on the call

2. Do a live video every week for Beaver Funnels

What is it?

I need to produce more content. especially video, for Beaver Funnels. Starting in August we’ll do a live video every week in the Facebook group and see what happens. I’ve been putting this off for months, I just need to start. START!

How am I planning on doing it?

  1. Video 1 is the hardest – just do it
  2. Topic – building a basic sales funnel
  3. Broadcast to Facebook live in the group
  4. Record the screen – publish it
  5. Do it again. Fucks sake Mike.

3. Sell 10 more Beaver Funnel licenses over webinar

What is it?

We’ve got tons of webinars set up for this month and the next 2 months. I want to stay conservative but with a clear goal. I’m going to sell 10 Beaver Funnel licenses over 1 webinar.

How am I planning on doing it?

  1. Pitch Beaver Funnels on at least 2 August webinars
  2. Answer questions and objections
  3. Follow up with all webinar attendees
  4. Get unsure prospects on a call – send them content!

4. Set up affiliate program for Sell Your Service

What is it?

Sell Your Service has been meaning to set up an affiliate program for a long time. We’ve got plenty of products and I want to help my customers grow their income too.

How am I planning on doing it?

  1. Move checkout page to sellyourservice
  2. Offer 20% – 50% commission on various products
  3. Set up checkout page
  4. Use affiliateWP to split sales or PaidMembershipPro to measure sales

Just a side note: the hardest part is NOT taking the payment or even splitting the commission. It’s making sure that memberships get set up correctly.


Last months goals – summary

1. Create a weekly/monthly time block calendar

What is it?

I’ve measured my energy levels through the day for over 21 days. Last month I wanted to do this but I didn’t get around to it. This will allow me to remain energised through the day, stay effective and manage my time and day better.

What happened

Done. I’ve even done a video on it. I now run a schedule that is so easy to follow and I have more time to focus on my business.

2. Create 10 JV webinar campaigns

What is it?

We’ve almost got 10 JV partners on board for our Beaver Funnels launch campaign. I need to create the registration pages, emails, slides and material for the webinars.

What happened

11 landing pages, 11 confirmation pages, 11 Zoom webinars, email campaigns, slides…it was exhausting. But we did it. I even did a video on how I wrote the emails.

3. Sell 1 Marketing Funnel Certification with new campaign

What is it?

I have a brand new sales campaign that I’m working on. I want to test it by selling 1 of our Certifications for full price.

What happened

No sales. Lol. I don’t think the campaign was a failure, I just didn’t get the offer out to enough people. Try again.

4. “Publish” The Funnel Builder’s Bible

What is it?

Publish is in inverted commas because I don’t really know how I’m going to do this. There are so many worksheets and the book is over 150 pages. Maybe split it into 3 magazine style workbooks? It might go on Amazon but I’d rather sell physical copies for a “free + shipping” deal.

What happened

Although I finished the book, publishing and laying out a workbook is haaaaaaaaaaaard work. I didn’t get the book finalised and published, but I did learn a LOT about publishing and book creation. Watch this space.

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Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.