Sell like Cher

Why is it that when someone says your idea is great, you should be wary?

Consider Cher, an icon who sells concert tickets months, sometimes years before the event.

It’s a masterstroke in validating ideas before fully committing.

Isn’t it curious that we praise ideas yet seldom test their viability in the market?

Here’s a thought: like Cher, why not sell your idea before building it?

Sound counterintuitive? It’s a strategy rooted in practical wisdom.

People vote with their wallets, not their words.

So, if you believe in your product, let the market decide its worth.

This approach is not just for music legends but for anyone with an idea.

Take YouTube as an example – why tell when you can show?

Stop discussing your YouTube channel idea, launch it, and observe the reaction.

Release a few videos, and let the views and engagement be your metric.

Isn’t it more effective to measure interest through action rather than affirmation?

The story of Cher and the YouTube strategy illustrates a crucial point: test products by launching them.

This method provides tangible evidence of market demand or the lack thereof.

It’s about shifting focus from validation through words to validation through action.

In essence, sell your concept first, then build upon the interest it garners.

Isn’t it time to rethink how you evaluate your next great idea?

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.