Are Your Excuses Masking Your Fears?

Why do we fabricate excuses when faced with daunting tasks?

Here’s a tale of when a friend branded me a liar, not out of malice, but insight.

I was stuck in a quagmire of excuses for not writing my next book.

“I need more research,” “I don’t have the time,” “I’ve nothing new to write.”

Each excuse, a neatly packaged lie I told myself.

Then came the jolt from my friend: “Stop lying, you’re just scared.”

His words were a cold splash of reality – he was right.

I wasn’t just avoiding writing; I was dodging the pain of potential failure.

It’s not the task we fear, but the emotions attached to it.

Isn’t it easier to find reasons to delay than confront our inner fears?

The real challenge is not the task itself but overcoming the pain it evokes.

So, how do you tackle this fear?

I wish there was an easy answer, but for me, it was about facing it head-on.

Ignoring the pain wasn’t a solution, it was a temporary escape.

It’s about acknowledging the discomfort and pushing through regardless.

Isn’t it time to strip away the excuses and confront what lies beneath?

The journey to overcoming excuses starts with confronting our hidden fears.

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.