Fastest agency lead gen secrets (this got me over 300 leads)

I’ve never really had a problem with leads. I want to show you a lead generation method that I use which is so powerful. I had a friend of mine tell me to stop generating leads because I was basically overrun with them.

It’s the exact same method we’ve used with clients and again, we’ve had them tell us to stop the campaigns because they’re bringing in too many calls and leads.

What I love about this process is that it doesn’t require a massive audience, it doesn’t matter if you’re new to the game or a seasoned pro and it doesn’t require any budget for ads or content creation.

There are four stages to this method and by the end, you’ll be able to run the same campaigns over and over with less and less work, which is another reason why I use this lead generation system so often.

So if you’re anything like me, when you start looking for new leads you probably do one of these three things.

1. Networking
2. Paying for ads
3. Content marketing

And in my experience, these take a long time, require a lot of money upfront, and take a lot of testing to get right.

This method that I use is better than the above because it’s cheaper, faster, and requires less testing

That’s not to say I don’t like content marketing, because I do. My entire business is built off content marketing (just look at what you’re doing right now).

A few years ago I was off in kind of a networking group and some friends of mine couldn’t believe how many leads I was generating.

I was moaning about how I needed more leads and they gave me lots of suggestions about Facebook ads, and content marketing.

And then, one of the guys on the call asked me, how many leads I was generating and I said “Between 100 and 300 a month”.

They were shocked!

I wasn’t doing networking, paid SEO, and ads.

And they said at some point that “you need to stop worrying about leads and focus on sales and repeat customers”.

This is the basic flow for lead generation, divided into 4 stages

I’ll show you why most lead generation campaigns fail, how to create a campaign that you can use over and over and how to create a lead generation from scratch even if you’re totally new.

Desire, offer and audience

Asking the audience – hand’s up

Squeeze page and capture

Delivery and follow up

Start with Delivery and follow up – this is where most people start and it goes wrong

Most people focused on the delivery first. It’s like building a massive multi-million dollar stadium in the middle of the arctic. It might be cutting edge and beautiful but if there’s no one around to use it, then it’s a giant waste of time.

And there is a second massive mistake people make with their optins/delivery that kills conversions that I’ll talk about in a minute.

Instead, we’re going to start with something else.

Problem and audience – Venn diagram

If you had to sell hotdogs, what would you do differently to drive the most sales possible?

Some people talk about the quality of ingredients or different types of toppings.

But I have a totally different perspective.

If you can understand this first step, you can generate an unlimited number of offers, lead magnets, products and content.

There’s a crepe cart and sausage cart in Exeter near where I live and they make BANK.

They’ve been going for years, they might be Exeter’s longest running businesses.

Why are they successful?

Not because of what they sell (although that helps).

It’s something else

Sports fans: hungry
Students: hungry
Shoppers: hungry

What we’re doing here is matching an audience and a problem.

Inside the overlap is where sales are made.

I want to put my hotdog stand where people are hungry

Too many people try to capture leads based on a lead magnet.

I want you to capture leads based on an audience and a problem.

Which of these sounds more compelling?

1. Download our 8 page PDF guide on the best prices and join our newsletter
2. Authors who want to launch a $10,000 online course – use this

Steps

• List out your audiences
• List out problems
• Mash them together
• Bonus points for “function” that people pay for (clients, interviews etc.)

Don’t get caught up in the delivery – checklists, PDFs, ebooks, courses, apps.

The key is the audience/problem overlap.

And next up I want to show you how you can get an audience to ask you to become a lead.

Just before we get to that though, I’ve actually put all our best converting funnels, automations, lead magnets, emails and pages ready to use in a 30 day free trial for the marketing software that I use, called HighLevel.

What’s really cool about HighLevel is that you can not only use it for your own business, using the lead generator to find new clients for your own agency, but for a flat monthly fee you can onboard unlimited clients and give them the exact same offer plus you can use all my funnels and automations for free just by signing up.

Head over to sellyourservice.co.uk/highlevel to claim your free 30 day trial and for a limited time get a 1:1 onboarding call so you’re set up and ready to go even faster. 

Asking the audience – hand’s up

Cold DM story – people immediately asking you for an appointment.

This post here has generated over 150 leads in a few days – just from asking if people want my content.

It’s unintrusive, builds connection and the single best way to test an offer for free, on Earth.

• Create a compelling “hands up” style post
• Ask people to comment
• Reply to comments
• Engage in messenger

Order MOST people build lead magnets

1. Spend hours writing an ebook
2. Create a landing page
3. Create the automation, delivery, upsell videos and ad campaign
4. Post the link to their profile or group
5. Crickets

Here’s how we build lead magnets

1. Think of a compelling audience:problem we can solve 
2. Craft 5 – 10 headlines and post the best one to our audience
3. Wait and see if people bite
4. Once we get a lead – THEN we create a lead magnet (no one will mind waiting an hour)

People vote with their wallets.

Squeeze page and capture

I’ve talked before about the 60% – 70% conversion squeeze page I use.

Here’s the design

• Killer headline
• 3 bullet points
• Image
• Click pop optin
• Name, email and (ideally) phone number

Remember you can get all these templates plus the emails and automations and more PLUS a 1:1 onboarding call for a free 30 day trial by heading over to sellyourservice.co.uk/highlevel

Remember earlier when I said there was a second delivery and follow up mistake that people make which kills their conversions?

Let me show you what I mean.

Delivery and follow up

Here’s where 99% of businesses completely ruin their conversions.

• They focus on the content type – literally does not matter
• It sounds logical and intuitive to give someone the thing they want immediately
• You’re missing out on potential conversions
• What if we could start generating immediate sales or appointments from these leads?
• What if straight after the lead capture, we offer them another solution
  • Sales video
  • Calendar booking
• When I was a chef I would insist that front of house would take a big tray of the deserts to ALL tables after they’ve finished their meals – I want to show them what they’re missing out on. They are 80% more likely to buy a dessert (which is where the profit is) if you show them.
• I figured well they’re 100% unlikely to buy a desert if they leave the restaurant
• What most people do wrong is redirect them to the PDF or lead magnet or whatever
• Instead, let’s offer them something they can buy there and then
• Or offer them a call
• Follow up with email or SMS or even a call
• Deliver the lead magnet via email
• TEST a second offer to the person who has literally just told you “I am interested in this thing”