Felt like your client base was a sea of tiny, ill-suited fish, when all you wanted was a big, healthy adult fish?
You know, the kind that truly values your services and contributes significantly to your business growth.
I’ve been there, and I’ve discovered the perfect bait.
Here’s a little story that puts things into perspective.
Imagine you’re fishing, and you keep reeling in small baby fish, one after another.
It’s quite a sight, right?
But you’re not content.
You’re after a bigger, healthier adult.
So, what do you do?
You don’t keep those babies.
You gently return them to the water, patiently waiting for that satisfying tug signaling a larger fish at the end of your line.
Client acquisition is uncannily similar.
It’s about qualification, selling, and closing.
In proportions that might surprise you – 90%, 5%, and 5% respectively.
It’s not about casting a wide net and hoping for the best.
It’s about using a targeted approach to hook the right clients and patiently sifting through until you find them.
Many of us strive for a marketing plan so perfect that it attracts only the ideal clients with zero unqualified throwbacks.
While that’s a commendable goal, it’s not quite realistic.
Even the world’s best message and offer will still need lots of qualification.
Here’s my golden rule: Spend more time ensuring that the right people get further through the process than trying to work with everyone.
Because in the grand scheme of things, it’s not about how many fish you catch, but about reeling in the ones that truly make a difference.
Now, how about you?
What’s your strategy when it comes to qualifying clients?
I’d love to hear about your experiences and insights.
