The basics of writing any blog post


How are people going to find your blog? What would you type into you search engine if you wanted to know the information contained in your blog post? Ask yourself these questions before titling your blog post. Try and stick to a list structure e.g. “top 5 ways to make money online”. This sort of title will draw people in as it sounds clear and concise.

 Write about things that matter to you

Passion is infectious and your readers will catch a hold of it. Chances are you are going to have to update your blog a few times a week so to keep your own interest and enjoyment going the subject needs to be something you actually like writing about.


In order to communicate the information in your blog; you need to organize your thoughts to prevent having a scattered assembly of sentences and statements, leaving the reader confused. They need to feel like they have gained something from reading your post otherwise it will have been a waste of time.

When you have a structure, it will be reflected in the layout of the article. You need simple headings for all you points so the article is easy to skim and digest

  • Introduction: Set the stage for your discussion.
  • Make your point. Explain it. Do this for all points you have.
  • Conclusion: Wrap up the article with a small link back to the title.

Relevant Images

Your goal is to add strategic images that help your readers, and enhance your content. You need a featured image to act as a thumbnail that will draw people to your blog.

Develop an appropriate tone to your writing

First, remember that a blog is a conversation. Try to write the way you speak. It may be helpful to speak your entry out loud before trying to type it or to read it aloud after you’ve written it. Keep your target audience in mind and think of someone you know well and who might want to read your blog will help you relax your writing style.

There you go 5 top tips to write a killer blog post!

Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.