June 2018 Goals

I actually only worked two weeks of May, because we are away. Now that June is here, halfway through the year, it’s becoming apparent that some of my goals might not be reached by the end of the year. However, I am continuing to ramp up our activity and continuing to work at everything I wanted to work on.

I’ve got my five goals for June 2018 below. You might notice that they are formatted in a slightly different way. In order for me to try and actually achieved in this month.

I think I was trying to cheat by creating goals such as running webinars, which should be happening every week. Instead, I’m going to list out the goal and the 6 tasks I need to accomplish in order to reach that goal.

  1. Block out calendar times for the rest of the year
  2. Measure my work and energy log for 21 days
  3. Create 1 Facebook ad campaign for 1 blog post
  4. Get 10 JV partners to promote Beaver Funnels
  5. Build the Funnel Builders Bible worksheet book

1. Block out calendar times for the rest of the year

What is it?

After reading Rob Moore’s Routine = Results, it’s clear that I need to block out critical times for myself and the rest of the year. These should be on a recurring basis at regular times during the week.

This will allow me unbroken, uninterrupted concentration time for key tasks.

How am I planning on doing it?

  1. Log my work schedule and energy schedule over the next 21 days
  2. Identify the 20% of tasks that generate 80% of my income
  3. write out all the obligations and things I want to do per week
  4. Identify the times that are best suited to KRA (key result areas) and IGT (income generating tasks)
  5. Input KRA and IGT time blocks in my Google calendar
  6. input lifestyle design time blocks in my calendar

2. Measure my work and energy log for 21 days

What is it?

In order to optimise my working time, I need to measure when I do work, what tasks I do and my energy levels throughout the day.

I have tried this in the past but I haven’t done it, the 21 unbroken days.

I’ll be filling out the work log on a half-hour basis, for 21 days straight

How am I planning on doing it?

  1. Download the 21 day log worksheets
  2. Fill out my first log today
  3. log every half hour with the work task I did
  4. log every half hour with my energy level
  5. review my log at the end of every day
  6. keep it up for 21 days

3. Create 1 Facebook ad campaign for 1 blog post

What is it?

Our funnel converts pretty well. Our remarketing campaigns have a high conversion rate, and a high sales rate. At the moment we make money per lead. So I now need to drive more traffic from all of the audiences that I’ve built up, from cold audiences, from Facebook.

How am I planning on doing it?

  1. Choose my most popular blog post
  2. open up a Facebook campaign manager
  3. create a new traffic/click campaign
  4. choose between 10 and 30 interest audiences
  5. choose a budget of $10 per day
  6. keep the images simple

4. Get 10 JV partners to promote Beaver Funnels

What is it?

All I need to do is get 10 colleagues, friends and partners to agree to promote Beaver Funnels when we are ready to launch. They’ll need a piece of content, some kind of reward and an email list.

How am I planning on doing it?

  1. Take my list of JV partner ideas
  2. Draft a JV partner email template
  3. shoot them an introductory email
  4. offer them a content package for free
  5. Ask them if they are interested
  6. check off JV partners who have agreed

5. Build the Funnel Builders Bible worksheet book

What is it?

I’ve had an idea for the Funnel Builders Bible for a while now. A worksheet book that contains all the exercises and worksheets required to start a marketing funnel business, build a marketing funnel for customers and sell marketing funnels to customers. If I put this together and publish it, I’d like to do as a “free plus shipping offer”.

How am I planning on doing it?

  1. Source each worksheet for each bullet point on the book structure
  2. write a brief one-page user guide for each worksheet
  3. collaborate all worksheets in one document
  4. publish as a PDF

May goals review

1. Run the May webinar to help people discover what they want from life

What is it?

60-90 minute webinar with brand new training content teaching people how to understand what they want out of life.

What happened?

We ran the call and had roughly 100 signups and around 65 attendees. The goal was to make at least 10 sales, which we achieved. And now the webinar runs on automation to attract leads and generate sales.

2. Hire 12 coaches for the next 12 months of coaching (one coach a month)

What is it?

One week a month I want to hire an external coach to take one of our coaching calls. It’ll free me up to work on more strategic parts of the business and begin to scale my time.

What happened?

We’ve hired coaches for the next 4 months. Meaning that I now am producing fewer coaching calls, but giving myself time back to work and on other income generating tasks.

3. Coaching sales page

What is it?

We have a coaching sales page, but it’s a little long and outdated. I want to update the coaching sales page to position our new coaching to visitors and leads.

What happened?

Completely ignored this one and only remembered it when I saw it. I’m beginning to see a pattern in some of my goals where I’ll overestimate what I can do in the month.

4. Automate our content – coaching process

What is it?

A friend and colleague of mine, Paul Foster gave me a wonderful idea to transcribe all our coaching calls and offer them to our coaching clients. He then went one further and suggested I cut the content back into blog post formats and publish them. Furiously obvious and something I should have been doing.

What happened?

Another example of missing the mark on this goal. It’s clear what the process is in my head, but it’s harder to implement than I might have realised.

5. New cold traffic Facebook ads campaign

What is it?

We’ve been running a few FB campaigns and it’s time we drove more cold traffic to our squeeze pages and blog posts. It’s time to start building up our remarketing audience.

What happened?

Again, I completely ignored this. I think I need to review how I plan my weeks.

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Mike Killen

Mike is the world's #1 sales coach for marketing funnel builders. He helps funnel builders sell marketing funnels to their customers. He is the author of From Single To Scale; How single-person, small and micro-businesses can scale their business to profit. You can find him on Twitter @mike_killen.